Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Addressable TV will challenge existing attitudes to TV advertising
Jul 3, 2018 – TV has been eclipsed by the internet as the largest advertising medium in Australia. According to Roy Morgan in late 2017 nearly half of Australia’s advertising spend was online. Addressable TV will, however, enable broadcasters to fight back.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research

Freeview only major UK broadcast platform growing its viewer base
Jun 28, 2018 – Freeview is the only major UK broadcast platform which is growing its viewer base, according to Digital UK’s annual update. The report highlights progress in Digital UK’s role leading development of Freeview which remains the UK’s most widely watched television service.
News categories: Digital UK, Freeview, Jonathan Thompson, Cable TV, Digital TV, Market Research, Satellite, Subscribers, Terrestrial, UK

India active DTH subscribers down 30,000 in 1Q 2018
Jun 27, 2018 – According to figures submitted to TRAI, active satellite pay TV subscriptions in India reached 67.53 million at the end of March 2018, down 0.03 million versus the end of the previous quarter, and up 3.92 million year-on-year.
News categories: Telecom Regulatory Authority of India, Digital TV, India, Satellite, Subscribers

Brightcove releases research on OTT TV adoption in Asia
Jun 27, 2018 – Brightcove (NASDAQ: BCOV) has announced findings from a study carried out in partnership with YouGov that polled 5,000 participants across Hong Kong, India, Indonesia, Singapore, and Thailand. The purpose was to discover how consumers are responding to OTT TV services.
News categories: Brightcove, YouGov, Ben Morrell, Asia, Digital TV, Hong Kong, India, Indonesia, Market Research, Singapore, Streaming, Thailand

Global semiconductor revenues at $115.8 billion in Q1 2018
Jun 26, 2018 – Global semiconductor industry revenue declined 3.4% in the first quarter of 2018 falling to $115.8 billion. Industry performance was negatively affected by the declining sales and first-quarter seasonality in the wireless communications market, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Market Research, Semiconductor, Worldwide

185 million pay TV subscribers for Europe in Q1 2018
Jun 26, 2018 – According to Dataxis, the European pay TV market reached 185 million subscribers during the first quarter of 2018 and grew only by 0.3% compared to Q4 2017. This is the lowest net add ever observed by Dataxis.
News categories: Dataxis, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Streaming, Subscribers, Terrestrial

Africa to reach 10 million SVOD subscribers by 2023
Jun 26, 2018 – Digital TV Research has forecast that there will be 9.99 million SVOD subscribers across Sub-Saharan Africa by 2023, up from 1.56 million at the end of 2017. However, revenues will only be $775 million as some platforms are very cheap.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming, Subscribers

High-speed broadband reached three quarters of homes in Europe in June 2017
Jun 25, 2018 – At the end of June 2017, more than three quarters of homes in the 28 countries in the European Union (EU28) had access to high-speed broadband services. For the first time, 4G LTE availability matched 3G HSPA networks, in terms of the number of households covered.
News categories: IHS Markit, Point Topic, James Joyner, Broadband, Europe, Market Research

Voice Assistants used in Smart Homes to grow 1,000%
Jun 25, 2018 – A study from Juniper Research has found that the adoption of voice assistants such as Alexa and Google Assistant will be a key factor behind smart home growth, with 275 million voice assistant devices used to control smart homes by 2023.
News categories: Juniper Research, Nick Maynard, Big Data, Market Research, Smart Home, UX, Worldwide