Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global pay TV to gain 95 million subscribers
Apr 10, 2018 – Digital TV Research forecasts 95 million additional pay TV subscribers between 2017 and 2023 to take the global total to 1.10 billion. Based on forecasts for 138 countries, the number of pay TV subscribers passed 1 billion in 2017.
News categories: Digital TV Research, Simon Murray, Africa, Asia, Cable TV, Digital TV, Europe, IPTV, Latin America, Market Research, Middle-East, North America, Satellite, Subscribers, Terrestrial, Worldwide

10% of US broadband households switched, downgraded, or cancelled pay TV in past 12 months
Apr 9, 2018 – According to Parks Associates, 10% of U.S. broadband households switched providers, downgraded their service, or cancelled pay-TV service in the past 12 months, primarily because of a negative perception of the service value.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, USA

12% of U.S. 18-34 year olds have a 'virtual' pay TV service
Apr 9, 2018 – According to Leichtman Research Group (LRG), 18-34 year-olds account for 53% of adults in the U.S. that have a live streaming Internet-delivered pay-TV service (like Sling TV, DIRECTV NOW, PlayStation Vue, Hulu with Live TV, or You Tube TV).
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Pay TV operators worldwide continue to invest in advanced STBs
Apr 9, 2018 – According to Dataxis, Pay TV operators continue to invest in advanced STBs. Dataxis has analysed the details of more than 240 deals made by operators worldwide in the last three years.
News categories: Dataxis, Digital TV, Market Research, Middleware, Semiconductor, Set Top Box, Worldwide

VR/AR device market worth $1.8 billion in 2018
Apr 9, 2018 – According to CCS Insight the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices will grow by an average of 50% annually over the next five years. In 2022, a total of 121 million units will be sold.
News categories: CCS Insight, George Jijiashvili, Market Research, Metaverse, Worldwide

US and Asia dominate early 5G adoption
Apr 6, 2018 – CCS Insight has raised its near-term forecast for global 5G connections following impressive progress made by the industry over the past six months. This headway has been accelerated by agreement on standards, trials, deployment of chipsets and infrastructure, and operator commitments to the technology.
News categories: CCS Insight, Kester Mann, 5G, Broadband, Market Research, Worldwide

U.S. viewing habits settling as spending and multiplatform usage drop
Apr 5, 2018 – Research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017.
News categories: Parks Associates, Brett Sappington, Hunter Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA

Asia Pacific to add 78 million pay TV subscribers
Apr 5, 2018 – The Asia Pacific pay TV sector is bucking the downward trends in much of the rest of the world. Subscribers will grow by 78 million and revenues by $2.73 billion between 2017 and 2023, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Asia, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, Terrestrial

TV could be catalyst for voice shopping, Connekt study finds
Apr 5, 2018 – A study by Connekt suggests TV could be the missing link to spur voice purchases using voice-controlled devices such as Amazon’s Echo and Google Home. The study finds consumers are strongly interested in using them to buy items that appear on the screen as they’re watching TV.
News categories: Connekt, Tripp Boyle, Advertising, Digital TV, Market Research, Worldwide