Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Nearly 40% of U.S. broadband households visit video sharing sites weekly
Apr 20, 2017 – Research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, NABShow, Streaming, USA

OTT video to overtake traditional broadcast TV viewing within five years
Apr 20, 2017 – Within the next five years, viewership hours of live-linear streaming OTT video will surpass those of traditional broadcast TV, according to close to 70% of respondents to a survey by Level 3 Communications (NYSE: LVLT), Streaming Media and Unisphere Research.
News categories: Level 3 Communications, Streaming Media, Unisphere Research, Anthony Christie, Tim Siglin, Digital TV, Market Research, Streaming, Worldwide

TVaaS market to grow to $1.5 billion in 2021
Apr 19, 2017 – ABI Research has evaluated expectations of the TV as a Service (TVaaS) business model and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021, representing $1.5 billion in 2021.
News categories: ABI Research, Sam Rosen, Content Distribution, Digital TV, Market Research, Worldwide

Worldwide semiconductor revenue to grow 12.3% in 2017
Apr 13, 2017 – Worldwide semiconductor revenue is forecast to total $386 billion in 2017, an increase of 12.3% from 2016, according to Gartner. Favorable market conditions particularly for commodity memory, have accelerated and raised the outlook for the market in 2017 and 2018.
News categories: Gartner, Jon Erensen, Market Research, Semiconductor, Worldwide

SAARC pay TV market value will double by 2021
Apr 12, 2017 – According to Dataxis, the major SAARC countries (India, Bangladesh, Pakistan, Nepal, Sri Lanka) plus Myanmar will see their pay TV market doubled by 2021, to reach US$ 16 billion compared to just US$ 8 billion in 2016.
News categories: Dataxis, Bangladesh, Digital TV, India, Market Research, Myanmar, Nepal, Pakistan, Sri Lanka

VR industry revenues to reach $7.2 billion in 2017
Apr 11, 2017 – In a report on virtual reality (VR), Greenlight Insights forecasts total VR revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion.
News categories: Greenlight Insights, Clifton Dawson, Eddie Lou, Market Research, Metaverse, Worldwide

Pay TV spending spree in Middle East and North Africa
Apr 11, 2017 – The pay TV market in the Middle East and North Africa saw record growth in 2016 despite harsh economic conditions, according to IHS Markit. Pay TV households topped the five million mark for the first time in the region’s history.
News categories: IHS Markit, Constantinos Papavassilopoulos, Digital TV, IPTV, Market Research, Middle-East, Satellite, Subscribers

BARC India to roll out measurement platform for TV and Digital
Apr 10, 2017 – BARC India has announced the roll-out of its digital measurement service under the brand name EKAM. BARC India aims to provide the advertising industry with a single platform for all measurement products, across TV and Digital.
News categories: BARC India, Partho Dasgupta, Advertising, Big Data, Digital TV, India, Market Research

Eastern Europe to lose 1 million pay TV subs
Apr 10, 2017 – Tough times continue in Eastern Europe, with poor job prospects forcing many to seek work abroad. This migration married with low birth rates mean that populations will fall between 2016 and 2022.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Subscribers