Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TVCoins launches white-label FAST platform with viewing incentives built-in
Aug 18, 2022 – TVCoins has launched a white-label Free Ad-Supported TV (FAST) platform with a built-in viewer incentive program. The platform enables content owners to rapidly publish their live and on-demand video with no upfront investment.
News categories: TVCoins, Telemedellín, Yossi Aloni, Gustavo Marra, Marek Kielczewski, Deninson Mendoza Ramos, Advertising, Colombia, Content Distribution, Digital TV, Streaming, Worldwide

NAGRA and AIHunters partner on automated ad insertion
Aug 17, 2022 – AIHunters has announced a pilot integration of its cognitive computing-based platform with NAGRA. The project embraces AI-powered ad insertion functionality as part of the viewing experience for NAGRA sports apps.
News categories: AIHunters, NAGRA, Oleg Gubin, Sebastian Kramer, Advertising, Digital TV, IBCShow, Worldwide

Nielsen to measure NFL Thursday Night Football on Prime Video
Aug 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed an agreement to measure Prime Video's NFL Thursday Night Football (TNF) telecasts, the first time a streaming service will be included in Nielsen's National TV measurement service.
News categories: Nielsen, Amazon, Deirdre Thomas, Srishti Gupta, Advertising, Digital TV, Streaming, USA

Amagi to power VIDAA's global FAST service expansion
Aug 16, 2022 – Amagi has announced a content distribution agreement with VIDAA. The partnership gives VIDAA users in the Americas, Australia, and the UK access to Amagi's network of FAST channels and AVOD assets.
News categories: Amagi, VIDAA, Guy Edri, Srinivasan KA, Advertising, Australia, Digital TV, Europe, Latin America, Smart TV, Streaming, TV OS

Samba TV enters Spanish market via partnership with Smartclip
Aug 10, 2022 – Samba TV has announced a partnership with Smartclip to enter the Spanish market. The expansion delivers another pillar in Samba TV's global growth strategy, marking the company’s fifth major international announcement this year.
News categories: Samba TV, Smartclip, David Barker, Ángel Fernández Nebot, Advertising, Big Data, Digital TV, Smart TV, Spain

Ad-supported Disney+ tier to launch in the U.S. on December 8th
Aug 10, 2022 – On December 8, 2022, Disney+ will introduce its ad-supported subscription offering in the US. With the launch, a new slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle.
News categories: Disney, Kareem Daniel, Advertising, Digital TV, Streaming, USA

Simulmedia and TiVo renew data-licensing partnership
Aug 3, 2022 – Simulmedia has renewed its partnership with TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the U.S.
News categories: Simulmedia, TiVo, Dave Morgan, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA

RTL Deutschland and Seven.One Entertainment to create addressable TV JV
Aug 1, 2022 – RTL Deutschland and Seven.One Entertainment Group are to set up a technology joint venture. The aim is to establish existing technologies for Addressable TV based on open standards, such as HbbTV, on the European market.
News categories: RTL Deutschland, Seven.One Entertainment, Advertising, Digital TV, Europe, HbbTV

Tremor International to acquire Amobee
Jul 25, 2022 – Tremor International (AIM/NASDAQ: TRMR) has entered into an agreement to acquire Amobee. Tremor will acquire Amobee's Omnichannel Demand Side Platform and Advanced TV Platform but will not acquire its Email Marketing Platform.
News categories: Tremor International, Amobee, Ofer Druker, Advertising, Digital TV, MandA, Worldwide