Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

TCS launches platform for RDK-based connected consumer experiences
Mar 24, 2021 – Tata Consultancy Services (TCS) (BSE:532540, NSE:TCS) has launched TCS Connected Consumer Home to enable media and communication service providers (CSPs) to offer connected consumer experiences based on RDK.
News categories: Tata Consultancy Services, RDK Management, Regu Ayyaswamy, Steve Heeb, Big Data, Digital TV, RDK, UX, Worldwide

Global programmatic CTV ad spend increases 2.2x in 2020
Mar 23, 2021 – Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Intigral extends analytics deal with NPAW for Jawwy TV
Mar 22, 2021 – NPAW (Nice People At Work) has renewed its partnership with Intigral to improve user insight. By adding NPAW's new 'Users' product to Jawwy TV, Intigral will be able to optimize the entertainment platform.
News categories: NPAW, Intigral, Mehdi KADHI, John-Paul McKerlie, Big Data, Digital TV, Middle-East, Streaming

Fort Myers Broadcasting renews with Comscore for TV measurement
Mar 22, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Fort Myers Broadcasting with local TV measurement currency across their Southwest Florida TV stations, including WINK-TV (CBS).
News categories: Comscore, Steve Walsh, Joe Schwartzel, Advertising, Big Data, Digital TV, USA

ucfunnel to deliver advertising via Express LUCK built Smart TVs
Mar 17, 2021 – ucfunnel has announced a partnership with Express LUCK, an ODM manufacturer, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users.
News categories: ucfunnel, Express LUCK, Kenny Wu, Sherman Chan, Advertising, Digital TV, Latin America, North America, Smart TV

Spearad introduces 'selective' programmatic for addressable TV
Mar 17, 2021 – Spearad has introduced 'Selective Programmatic' for addressable TV advertising, allowing users to view an ad before it is displayed, and to approve or decline it with just a simple click.
News categories: Spearad, Erhard Neumann, Advertising, Digital TV, Worldwide

Synamedia unveils suite of data-driven SaaS products for pay TV
Mar 17, 2021 – Synamedia has unveiled Synamedia Go, a modular suite of data-driven SaaS services that provide a way for pay-TV operators and OTT/D2C streaming providers to augment and create value from their technology platforms.
News categories: Synamedia, Nick Thexton, Big Data, Digital TV, Worldwide

Simply.TV metadata powers DNA TV services in Finland
Mar 17, 2021 – Finland's largest cable operator DNA has signed a multi-year deal to use Simply.TV's metadata solution. DNA's entire user base has been has been transfered across multiple platforms.
News categories: Simply.TV, DNA Oy, Daniel Rühmann, Pekka Jääskeläinen, Big Data, Digital TV, Finland

Didomi offers TCF-compliant consent management for connected TV
Mar 16, 2021 – Didomi has expanded its compliance system to include consent collection for connected TV. It is the first European CTV consent solution to be approved compliant with the Transparency and Consent Framework (TCF).
News categories: Didomi, Romain Gauthier, Advertising, Apps, Big Data, Digital TV, Europe, Worldwide