Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Kantar and VTION roll out OTT Audience Measurement for India
Nov 18, 2019 – Kantar has partnered with VTION to roll out OTT Audience Measurement in India. The offering brings together Kantar’s expertise in media measurement and Consumer insights with VTION's audience measurement technology and data management framework.
News categories: Kantar, VTION, Advertising, Big Data, Digital TV, India, Streaming

Partner Communications selects Broadpeak for server-side ad insertion
Nov 13, 2019 – Broadpeak has announced that Partner Communications (NASDAQ and TASE: PTNR) will deploy its server-side ad insertion (SSAI) solution. With other Broadpeak technologies already deployed, Partner Communications will be able to deliver personalized ads within VOD content.
News categories: Broadpeak, Partner Communications, iFeelSmart, Jacques Le Mancq, Ronen Gutmanovitz, Advertising, Big Data, Digital TV, IPTV, Israel, UX

Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories: Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

ITV announces new addressable advertising platform: Planet V
Nov 12, 2019 – ITV has announced the launch of its addressable advertising platform - Planet V. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub.
News categories: ITV, Kelly Williams, Steve Ballinger, Advertising, Big Data, Digital TV, Streaming, UK

Disney+ gets some traction, Apple TV lags in streaming wars
Nov 12, 2019 – Eagle Alpha has surveyed 5 million tweets from Twitter users in North America, excluding retweets, that mentioned Netflix, Disney+, Apple TV Plus, Hulu or Roku, to update its ongoing analysis of streaming video providers.
News categories: Eagle Alpha, Dean Barr, Big Data, Canada, Digital TV, Market Research, Streaming, USA

BBC explores targeting of promotional content using Sky technology
Nov 11, 2019 – Sky and the BBC are to collaborate on content and technology. The BBC iPlayer app and connected red-button service will launch on Sky Q, and the companies will explore the use of Sky’s targeting technology, to serve up more personalised promotional content to BBC viewers.
News categories: Sky, BBC, Stephen van Rooyen, Bob Shennan, Apps, Big Data, Digital TV, Satellite, UK

Technicolor announces advertising partnership with hoppr
Nov 9, 2019 – Technicolor and hoppr have created a partnership that aims to extend digital advertising capabilities to TV. The hoppr software installed on Technicolor set-top boxes (STBs) will allow operators to tap into sustainable streams of revenue.
News categories: hoppr, Technicolor, George Gelavis, Advertising, Australia, Big Data, Digital TV, IBCShow, Set Top Box, Worldwide

Looper Insights adds set-top box VOD store content visibility
Nov 8, 2019 – Looper Insights has launched Looper Insights SEE for STB, a set-top box-specific solution for VOD optimization. Studios and stores can now get full visibility of any title in any store anytime whether on an OTT store, an MVPD, connected TV or other device.
News categories: Looper Insights, Lucas Bertrand, Big Data, Content Distribution, Digital TV, Set Top Box, USA

Extreme Reach and Verance partner on reporting for Addressable TV
Nov 5, 2019 – Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s watermarking with ER’s asset management platform for TV and Video ad creative.
News categories: Verance, Extreme Reach, Nil Shah, Tim Conley, Advertising, Big Data, Content Identification, Digital TV, USA