Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Wicket Labs announces first European customers
Sep 4, 2019 – Wicket Labs has announced the signing of three new customers that will utilize the Wicket Scorecard to provide data-driven insights to their D2C subscription video businesses throughout Europe; NLZIET, DutchChannels, and True Royalty.
News categories:
Wicket Labs, NLZIET, DutchChannels, True Royalty, Marty Roberts, Niels Baas, Iemke Roos, Gregor Angus, Big Data, Digital TV, Europe, Streaming
Telaria partners with ABS-CBN in the Philippines
Sep 4, 2019 – Telaria (NYSE:TLRA) has announced that ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. Telaria now works with all the major Southeast Asian OTT video platforms.
News categories:
Telaria, ABS-CBN, Kevin Smyth, Daniel Lawrense M. Dadulla, Advertising, Big Data, Digital TV, Philippines, Streaming
TVSquared releases TV ad performance insights from the German market
Sep 3, 2019 – TVSquared has released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average.
News categories:
TVSquared, Mark Hudson, Advertising, Big Data, Digital TV, Germany, Market Research
Simplestream powers Channel 4's Parasport and 2020 Paralympics online service
Sep 2, 2019 – Simplestream has built an accessible video platform and responsive website for Channel 4’s online coverage of Para Sport and Tokyo 2020 Paralympics. The service is provisioned to handle multiple live concurrent streams, on-demand video and includes adaptive bitrate encoding (ABR) for up to 10 profiles.
News categories:
Simplestream, Channel 4, Dan Finch, Pete Andrews, Advertising, Big Data, Content Distribution, Digital TV, DRM, Streaming, UK
YouSee and Media Distillery use AI to enhance the TV viewing experience
Aug 27, 2019 – YouSee and Media Distillery have announced that they have partnered on the use of AI to improve the television viewing experience and to provide a clean on-demand experience, offering an experience similar to that of online video subscription services.
News categories:
Media Distillery, YouSee, Roland Sars, Henrik Harder, Big Data, Cable TV, Denmark, Digital TV, UX
Synamedia appoints VP for Advanced Advertising and Data
Aug 27, 2019 – Synamedia has appointed Scott Kewley as VP Advanced Advertising and Data Products. Scott will lead Synamedia’s addressable advertising and data monetization business, building on the firm's collaboration with Sky on its AdSmart platform.
News categories:
Synamedia, Scott Kewley, Jean-Marc Racine, Advertising, Big Data, Digital TV, Worldwide
Nuuday selects Agama for service and customer experience assurance
Aug 27, 2019 – Agama has announced that Nuuday has chosen to implement Agama’s end-to-end video assurance and analytics solution for its video services delivered under the YouSee brand. Nuuday will use Agama across all platforms, including OTT, cable and IPTV.
News categories:
Agama, Nuuday, Mikael Dahlgren, Peter Bukhave, Big Data, Cable TV, Denmark, Digital TV, IBCShow, IPTV, Streaming
Spearad launches monetization technology for addressable TV and audio
Aug 22, 2019 – Spearad has revealed its full stack solution offering a media asset management system combined with a programmatic market place. The company's decisioning technology seeks to offer a true Addressable TV experience across all TV and video distribution channels.
News categories:
Spearad, Erhard Neumann, Mark Thielen, Ivan Guzenko, Advertising, Big Data, Digital TV, Germany, Worldwide
Broadband usage patterns provide clues to imminent cord-cutting
Aug 15, 2019 – Subscribers’ broadband usage patterns can be predictors of cord-cutting, according to an OpenVault report. The study shows how subscribers who shift to broadband-only packages exhibit steadily increasing broadband consumption in the months preceding the change.
News categories:
OpenVault, Josh Barstow, Big Data, Broadband, Digital TV, Market Research, USA
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