Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Global AVOD revenues to reach $56 billion
Jun 27, 2019 – Global AVOD revenue will more than double between 2018 and 2024 to reach $56 billion according to Digital TV Research. Online TV and video advertising has been considerably boosted in recent years by the rapid growth in mobile advertising.
News categories: Digital TV Research, Simon Murray, Advertising, Africa, Asia, Digital TV, Europe, Latin America, Market Research, Middle-East, North America, Streaming, Worldwide

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

Pay-TV Innovation Forum reveals 2019 European findings
Jun 25, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has published the key takeaways from the European edition of the 2019 Pay-TV Innovation Forum, a research programme designed to explore the challenges and opportunities facing the pay-TV and content industries.
News categories: NAGRA, MTM, Simon Trudelle, Big Data, Content Protection, Digital TV, Europe, Market Research, Streaming

TVSquared releases DTC TV advertising performance report
Jun 25, 2019 – TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.
News categories: TVSquared, Mark Hudson, Alberto Corral, Advertising, Digital TV, Market Research, USA

Mediaocean integrates with SpotX
Jun 25, 2019 – SpotX has announced an integration with Mediaocean to empower linear TV media buyers to transact video supply in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean's Connect Partner Platform.
News categories: SpotX, Mediaocean, Kyle Benn, Ramsey McGrory, Advertising, Digital TV, Worldwide

LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories: LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MandA, Worldwide

Comscore and DISH Media surpass 100 DISH and Sling TV addressable ad campaigns
Jun 20, 2019 – Comscore (NASDAQ: SCOR) has announced that DISH Media has completed more than 100 addressable advertising campaigns across DISH and Sling TV platforms, using Comscore as currency. DISH was one of the first platforms to launch national addressable advertising in 2012.
News categories: Comscore, DISH Media, Scott Worthem, Kevin Arrix, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Streaming, USA

Block Communications renews with Nielsen for Local TV data
Jun 19, 2019 – Nielsen (NYSE: NLSN) and Block Communications have signed a renewal agreement for Nielsen Local TV measurement services across Block’s TV stations and markets. Block stations in Louisville will continue to use Nielsen data to demonstrate value to advertisers.
News categories: Nielsen, Block Communications, Catherine Herkovic, Bill Lamb, Advertising, Big Data, Digital TV, USA

Kaltura powers Dish TV India's Watcho OTT platform
Jun 19, 2019 – The Kaltura TV Platform is powering multiscreen access to linear, VOD and time-shifted TV plus third-party content for Dish TV India's OTT platform Watcho. The solution caters to evolving entertainment needs by continuously learning about viewers' content consumption habits.
News categories: Kaltura, Dish TV India, Horizon Broadcast, Ron Yekutiel, Anil Dua, Big Data, Content Distribution, Digital TV, India, TV Everywhere