Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Cord cutters/nevers now make up majority of U.S. population
Feb 13, 2023 – Samba TV has released its latest State of Viewership report showing a U.S. viewership landscape marked by a historic new low in linear TV viewership, and record saturation of the linear advertising market.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA

EU clears creation of DT, Orange, Telefónica, Vodafone ad-tech JV
Feb 10, 2023 – The EU has approved unconditionally the creation of a JV by Deutsche Telekom, Orange, Telefónica and Vodafone. The JV will offer a platform that generates a unique code allowing brands and publishers to recognize users on their websites or applications.
News categories: European Commission, Advertising, Big Data, Digital TV, EU, France, Germany, Italy, Regulation, Spain, UK

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide

SeaChange powers 'VIDAA Free' ad-supported video streaming hub
Feb 7, 2023 – VIDAA USA has launched VIDAA Free, a streaming hub of free ad-supported video available on TVs powered by the VIDAA smart TV OS. VIDAA Free is based on Xstream technology from SeaChange (NASDAQ: SEAC).
News categories: SeaChange, VIDAA, Chris Klimmer, Yaniv Gruenwald, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Roku and DoorDash partner to offer on-demand delivery from the TV
Feb 7, 2023 – Roku (Nasdaq: ROKU) and DoorDash (NYSE: DASH) have announced a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more.
News categories: Roku, DoorDash, Gidon Katz, Rob Edell, Carl Loredo, Advertising, Digital TV, Streaming, TV OS, USA

Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories: Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide

ThinkAnalytics unveils new customer wins
Feb 1, 2023 – ThinkAnalytics grew aggressively in 2022 with revenue growth of 30% year on year. New customer signings included Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group.
News categories: ThinkAnalytics, Eddie Young, Greg Riker, Advertising, Big Data, Digital TV, Europe, North America, Results, UX, Worldwide

BARB launches API giving clients direct access to viewing data
Jan 31, 2023 – BARB has beta launched an API to give its clients more flexibility in how they access BARB viewing data. The API includes three types of linear viewing data: programme audiences, advertising spots and impacts by time segments.
News categories: BARB, Jim Jarrett, Advertising, Big Data, Digital TV, UK

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA