TV Services (Pay TV, OTT, Broadcasting) News
Roku releases UK consumer TV viewing report
Oct 6, 2021 – Roku has revealed the results of its study of UK consumer TV viewing. Nine in 10 survey respondents said they are TV streamers with only seven in 10 saying they use use traditional pay-TV services.
News categories:
Roku, Mirjam Laux, Broadcast, Digital TV, Market Research, Streaming, UK
TheViewPoint launches CTV-first ad serving solution
Oct 6, 2021 – TheViewPoint has launched TVP Next, its Connected TV ad server. TVP Next brings enhanced control over the process of ad delivery, offering various types of integrations, like VAST, VMAP, SDK and header bidding.
News categories:
TheViewPoint, Daniel Elad, Advertising, Content Distribution, Digital TV, Streaming, Worldwide
TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories:
TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide
Estrella Media inventory added to Xandr ad sales platform
Oct 5, 2021 – Xandr and Estrella Media have announced that Estrella Media's ad-supported digital inventory is now available to buyers in the Xandr Marketplace. Estrella Media has adopted Xandr's strategic selling platform Xandr Monetize.
News categories:
Xandr, Estrella Media, Mike Bagliebter, Brian Fisher, Advertising, Digital TV, Streaming, USA
HBO Max expands European rollout plans
Oct 5, 2021 – HBO Max has announced that it will launch in 27 territories during the initial phase of its European rollout, going live in seven new countries in 2022 in addition to the 20 territories already confirmed.
News categories:
HBO Max, Johannes Larcher, Christina Sulebakk, Digital TV, Estonia, Greece, Iceland, Latvia, Lithuania, Netherlands, Streaming, Turkey
Deltatre adds new sport-related functionality to its UX suite
Oct 5, 2021 – Deltatre has announced the development of a new suite of sport-focussed features and functionality within its UX management tool, AXIS, to support leagues, teams and federations.
News categories:
Deltatre, Gilles Mas, Apps, Digital TV, Streaming, UX, Worldwide
MwareTV debuts white label OTT service for ISPs and telcos in Africa
Oct 5, 2021 – MwareTV has revealed the availability to telco operators and ISPs in Africa of an end-to-end TV solution. The customisable solution includes around 100 channels of affordable African content.
News categories:
MwareTV, Sander Kerstens, Africa, Content Distribution, Digital TV, IPTV
Sirius TV partners with SES for DTH bouquet launch in Malaysia
Oct 5, 2021 – Sirius TV has signed a contract with SES for distribution of a bouquet of satellite TV channels in Malaysia. The Sirius Basic package launches with 13 initial channels, five of which are in HD.
News categories:
SES S.A, Sirius TV, Deepak Mathur, Khairuddin Abdul Rahman, Content Distribution, Digital TV, Malaysia, Satellite
IRIS.TV integrates Reticle emotional AI for contextual targeting
Oct 4, 2021 – Reticle has announced an integration with IRIS.TV. Marketers will now be able to use Reticle's emotional data to contextually target relevant, brand-safe inventory across IRIS-enabled publishers.
News categories:
Reticle, IRIS.TV, Jonah Cait, Field Garthwaite, Advertising, Digital TV, Streaming, Worldwide
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