Digital TV Business, Technology and Market Research News

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

Mediacorp selects ThinkAnalytics to power OTT TV personalisation
Apr 25, 2023 – ThinkAnalytics has announced that Mediacorp has selected the Think360 personalised content discovery and viewer engagement platform for mewatch its OTT streaming service.
News categories: ThinkAnalytics, Mediacorp, Samuel Sweet, Big Data, Digital TV, Singapore, Streaming, UX

SVOD growth returns to Sweden driven by pay TV bundling
Apr 25, 2023 – According to Mediavision, after a slowdown last year SVOD growth returned in Sweden in the first quarter of 2023, primarily explained by the fact that subscriptions are bundled with pay TV.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Media Distillery improves user experience at VodafoneZiggo
Apr 25, 2023 – Media Distillery has announced that VodafoneZiggo has implemented its EPG Correction Distillery to improve the user experience for its nearly 4 million video subscribers in the Netherlands.
News categories: Media Distillery, VodafoneZiggo, Liberty Global, Roland Sars, Leo-Geert van den Berg, Chris van der Linden, Big Data, Digital TV, Netherlands, Set Top Box, UX

Streaming TV is most-watched form of TV in the Nordics
Apr 25, 2023 – Magnite (NASDAQ: MGNI) has unveiled a study on how streaming TV is evolving in the Nordics. The research finds that streaming is now the most-watched form of TV in Denmark, Finland, Norway and Sweden.
News categories: Magnite, Natasha Westlund, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories: VAB, Advertising, Digital TV, Market Research, Streaming, USA

Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories: Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA

Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

HbbTV updates Test Suite and DASH DRM Reference Application
Apr 24, 2023 – The HbbTV Association has released updated versions of the HbbTV Test Suite and DASH DRM Reference Application. The 2023-1 test suite includes newly approved tests as well as bug fixes and improvements.
News categories: HbbTV Association, Vincent Grivet, Apps, Digital TV, DRM, Europe, HbbTV, Set Top Box, Smart TV, Worldwide