Digital TV Business, Technology and Market Research News

CIMM to develop Guide to Converged TV Measurement Providers in the U.S.
Dec 1, 2021 – The CIMM has announced an initiative to develop a Guide to Converged TV Measurement Providers offering a landscape of the Converged TV measurement ecosystem in the U.S., along with a comparative analysis of the companies involved.
News categories: CIMM, Jane Clarke, Jon Watts, Alan Wolk, Advertising, Big Data, Digital TV, Market Research, USA

Operations of Digi Communications in Hungary acquired by 4iG
Nov 30, 2021 – Digi Communications has concluded a sale and purchase agreement regarding the acquisition of its Hungarian operations by 4iG Plc. 4iG has agreed the purchase of Digi Hungary and its subsidiaries Invitel, Digi Infrastruktúra and I TV.
News categories: Digi Communications, 4iG, Serghei Bulgac, Cable TV, Digital TV, Hungary, MandA, Satellite

OTT revenues poised to surpass pay TV revenues in MENA by 2024
Nov 29, 2021 – According to Dataxis, in MENA's traditional pay TV market the share of DTH subscribers has stagnated in recent years. Simultaneously, the SVOD market has grown by 36% in 2020 and is expected to reach 45.6 million subscribers by 2026.
News categories: Dataxis, Digital TV, IPTV, Market Research, Middle-East, Satellite, Streaming

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

Kaltura powers Vodafone TV in Germany
Dec 1, 2021 – Kaltura (NASDAQ:KLTR) is powering the expansion of Vodafone TV into new markets with the recent launch of GigaTV in Germany. The service is available nationally, accessible to users in all of Vodafone’s networks and in Unitymedia’s cable network.
News categories: Kaltura, Vodafone, Ron Yekutiel, Wolfgang Zeller, Cable TV, Content Distribution, Digital TV, Germany, IPTV

Roku #1 TV streaming platform in Mexico
Nov 30, 2021 – Roku is the #1 TV streaming platform in Mexico, based on hours streamed, according to a study from the Hypothesis Group. This leadership position comes as the company closes 2021 with 8 Roku TV partners in Mexico and the availability of the new Roku Streaming Stick 4K player.
News categories: Roku, Arthur van Rest, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming

ATEME brings HDR10+ support to live transcoding
Nov 30, 2021 – ATEME has introduced support for HDR10+ metadata in its TITAN Live transcoders, enabling broadcasters, service providers and content providers to improve their viewers’ visual experiences with more accurate image rendition of live HDR10 content.
News categories: ATEME, Thomas Burnichon, Bill Mandel, Big Data, Content Distribution, Digital TV, Worldwide

BBC iPlayer arrives on PlayStation 5
Nov 30, 2021 – Playstation 5 (PS5) owners in the UK can now add the BBC iPlayer app by going to the Media tab on the PS5 home screen and selecting BBC iPlayer from the All Apps section. This will add BBC iPlayer to the apps library and make it available from the home screen.
News categories: BBC, PlayStation, Apps, Digital TV, Streaming, UK

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK