Digital TV Business, Technology and Market Research News

Ten million Freeview Play users in the UK
Oct 27, 2021 – Freeview has announced that its on demand platform Freeview Play is now used in over 10 million homes. This follows over 14 million sales and cements its position as the fastest growing TV platform in the UK.
News categories: Freeview, Neema Shah, Digital TV, Market Research, Set Top Box, Smart TV, Terrestrial, UK

Thailand pay TV revenues to grow to $1.1bn in 2026
Oct 27, 2021 – Pay TV service revenue in Thailand is expected to grow at a healthy CAGR of 8.5% from $734m in 2021 to $1.1bn in 2026, supported by growing DTH, Cable TV and IPTV subscriptions, according to GlobalData.
News categories: GlobalData, Aasif Iqbal, Cable TV, Digital TV, IPTV, Market Research, Satellite, Thailand

Cinedigm expands monetization opportunities with TheViewPoint
Oct 27, 2021 – TheViewPoint has partnered with Cinedigm to expand Cinedigm’s monetization opportunities. TheViewPoint’s programmatic selling solution will enable Cinedigm to manage its CTV ad inventory in a curated environment.
News categories: TheViewPoint, Cinedigm, Keren Pass, Advertising, Digital TV, Streaming, Worldwide

Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories: Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA

71% of U.S. TV households have a live pay TV service
Oct 26, 2021 – Consumer research from Leichtman Research Group, Inc. (LRG) finds that 71% of TV households in the U.S. have some form of pay TV service, down from 82% in 2016, 87% in 2011, and 86% in 2006.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

TVSquared brings cross-platform measurement and attribution to the UK and Germany
Oct 26, 2021 – TVSquared has launched its ADvantage XP in the UK and Germany, bringing Europe's largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Germany, UK

Tremor signs global partnership with VIDAA for ACR data
Oct 26, 2021 – Tremor International (AIM/NASDAQ: TRMR) has announced an exclusive partnership with VIDAA. The agreement sees Tremor's platform gain exclusive access to VIDAA's ACR data, both in the US and internationally.
News categories: Tremor, VIDAA, Ofer Druker, Guy Edri, Advertising, Big Data, Digital TV, Middleware, Smart TV, USA, Worldwide

HBO Max goes live in the Nordics and Spain
Oct 26, 2021 – HBO Max has gone live in the Nordics and Spain beginning its 27-territory rollout in Europe. HBO Max brings together series and movies from Warner Bros., HBO, DC, Cartoon Network and Max Originals.
News categories: HBO Max, Denmark, Digital TV, Finland, Norway, Spain, Streaming, Sweden

78% of households in Europe's Top 5 countries watch CTV
Oct 25, 2021 – Magnite (NASDAQ: MGNI) has unveiled research, carried out across the UK, France, Germany, Spain and Italy, showing that 78% of European audiences watch CTV, making it an essential element of TV planning for advertisers.
News categories: Magnite, Edward Wale, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK