Digital TV Business, Technology and Market Research News

RodeoTV strengthens security offering with BuyDRM's KeyOS
Oct 6, 2021 – RodeoTV is now offering studio-grade security for video content with BuyDRM's KeyOS MultiKey Multi-DRM Service. RodeoTV provides solutions for clients looking to deliver Live Linear Video, VOD and Digital Signage.
News categories: BuyDRM, RodeoTV, Christopher Levy, Kelly Pittman, Digital TV, DRM, Streaming, USA

VideoAmp renews deal to use VIZIO ACR data
Oct 6, 2021 – VideoAmp and VIZIO (NYSE: VZIO) have announced that VideoAmp will continue to use VIZIO's Inscape Automatic Content Recognition (ACR) data from VIZIO Smart TVs for planning, measurement and TV ad sales use cases.
News categories: VIZIO, VideoAmp, Travis Hockersmith, Nick Chakalos, Advertising, Big Data, Digital TV, Smart TV, USA

4 in 5 Canadians classify themselves as TV streamers
Oct 6, 2021 – TV streaming popularity continues to rise with 4 in 5 Canadians classifying themselves as TV streamers (versus 3 in 4 who pay for traditional TV), according to The Streaming Decade survey released by Roku (NASDAQ: ROKU).
News categories: Roku, Mirjam Laux, Christina Summers, Canada, Digital TV, Market Research, Streaming

TIGO deploys TiVo IPTV platform across Latin America
Oct 6, 2021 – TiVo (Nasdaq: XPER) has deployed its IPTV platform at TIGO in Latin America. TIGO ONEtv subscribers will now be able to find, watch and enjoy content via TiVo's user interface, across all their devices.
News categories: Xperi, TIGO, Matt Milne, Android TV, Digital TV, IPTV, Latin America, UX

Roku releases UK consumer TV viewing report
Oct 6, 2021 – Roku has revealed the results of its study of UK consumer TV viewing. Nine in 10 survey respondents said they are TV streamers with only seven in 10 saying they use use traditional pay-TV services.
News categories: Roku, Mirjam Laux, Broadcast, Digital TV, Market Research, Streaming, UK

TheViewPoint launches CTV-first ad serving solution
Oct 6, 2021 – TheViewPoint has launched TVP Next, its Connected TV ad server. TVP Next brings enhanced control over the process of ad delivery, offering various types of integrations, like VAST, VMAP, SDK and header bidding.
News categories: TheViewPoint, Daniel Elad, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories: TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide

OTT subscriptions to overtake DTH in Australia and New Zealand by 2026
Oct 5, 2021 – According to Dataxis, OTT subscriptions in Australia and New Zealand will overtake DTH by 2026. DTH subscriptions will however still account for more than 40% and 66% of total subscriptions respectively in the two countries.
News categories: Dataxis, Australia, Digital TV, Market Research, New Zealand

Estrella Media inventory added to Xandr ad sales platform
Oct 5, 2021 – Xandr and Estrella Media have announced that Estrella Media's ad-supported digital inventory is now available to buyers in the Xandr Marketplace. Estrella Media has adopted Xandr's strategic selling platform Xandr Monetize.
News categories: Xandr, Estrella Media, Mike Bagliebter, Brian Fisher, Advertising, Digital TV, Streaming, USA