Digital TV Business, Technology and Market Research News

ACCESS IVI solution integrated into the HARMAN Ignite Store
Sep 28, 2021 – ACCESS has announced that its Twine4Car has been integrated with the HARMAN Ignite Store, providing automotive OEMs with a portfolio of car-specific video services through the IVI platform.
News categories: ACCESS Europe, HARMAN, Michi Uematsu, Albert Jordan, Apps, Automotive, Digital TV, Worldwide

Xandr brings CTV inventory to market in France
Sep 22, 2021 – Xandr has announced that it will be partnering with multiple CTV apps including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make CTV inventory available to the French market.
News categories: Xandr, Vincent Soucaret, Stephane Schweitzer, Reza Ackbaraly, Béatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

mtv and Sofia Digital make linear TV ads clickable on Smart TVs
Sep 27, 2021 – MTV Oy and Sofia Digital have developed a way to make advertising interactive on Smart TVs, enabling clickable campaigns to be activated on TV screens using companion devices such as smartphones.
News categories: Sofia Digital, MTV Oy, Advertising, Digital TV, Finland, HbbTV, Smart TV, UX

Roku launches player line-up for Germany
Sep 27, 2021 – Roku has introduced its streaming player line-up for Germany, including the Roku Express, Roku Express 4K, Roku Streaming Stick 4K and Roku Streambar. Roku players are powered by the Roku OS.
News categories: Roku, Bart Bomers, Digital TV, Germany, Set Top Box, Streaming

5G Broadcast and DTT can share UHF band and broadcast infrastructure
Sep 20, 2021 – Two new EBU reports conclude that a 5G Broadcast system could be safely introduced alongside DTT in the UHF band, and that broadcast towers could be used to enhance coverage and minimise the cost of roll-out.
News categories: EBU, 5G, Content Distribution, Digital TV, Europe, Terrestrial, Worldwide

SVOD household penetration in Malaysia to reach 27% in 2025
Sep 24, 2021 – The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT video, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

Accedo powers Arabic SVOD service from TenTime
Sep 23, 2021 – Accedo has enabled TenTime to expand the availability of content on its SVOD service. The TenTime Connected TV apps were developed using Accedo Elevate, a templated video solution.
News categories: Accedo, TenTime, Michael Lantz, Walid Finan, Apps, Digital TV, Middle-East, Streaming

Wurl unveils performance marketing service for streamers
Sep 22, 2021 – Wurl has unveiled Wurl Perform, a performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns.
News categories: Wurl, Sean Doherty, Big Data, Digital TV, Streaming, Worldwide

Origin selects Kantar for UK media measurement
Sep 21, 2021 – In the UK, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
News categories: Kantar, Origin, Manish Bhatia, Joe Lewis, Maria Fernanda Paba, Advertising, Digital TV, UK