Digital TV Business, Technology and Market Research News

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

Kantar Group announces proposed sale of Kantar Media
Jan 17, 2025 – Kantar Group has announced the proposed sale of Kantar Media to H.I.G. Capital. The transaction's purchase price of around $1 billion is anticipated to be primarily paid in cash.
News categories: Kantar Media, H.I.G. Capital, Kantar Group, Patrick Béhar, Nishant Nayyar, Chris Jansen, Advertising, Big Data, Digital TV, MandA, Market Research, Private Equity, Worldwide

NAB releases Future of Television Initiative report
Jan 17, 2025 – The National Association of Broadcasters (NAB) has released the final report on its Future of Television Initiative (FOTVI). The FOTVI aimed to ensure a smooth transition to ATSC 3.0.
News categories: National Association of Broadcasters, Curtis LeGeyt, ATSC 3, Content Distribution, Digital TV, Market Research, Set Top Box, Smart TV, USA

Access Advance announces video distribution patent pool
Jan 16, 2025 – Access Advance has launched its Video Distribution Patent (VDP) pool, providing a single license covering streaming with all four of the most recent video codecs (HEVC, VVC, AV1, and VP9).
News categories: Access Advance, Peter Moller, Content Distribution, Digital TV, Licensing, Patent, Streaming, Worldwide

Record transitions playout to the Cloud with evertz.io
Jan 14, 2025 – Partnering with evertz.io, Record is launching a streaming solution that will power their PlayPlus application, kicking off with twelve regionalized channels, with plans to expand to 21 channels.
News categories: evertz.io, Record, CIS Group, Felipe Andrade, Antônio Carlos Sobrinho, Brazil, Content Distribution, Digital TV, Streaming

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

Telly partners with Sensory on speech-to-text for TVs
Jan 15, 2025 – Telly has partnered with Sensory on speech-to-text technology that allows users to speak naturally to their TV without the need for memorizing scripts or specific vocabularies.
News categories: Telly, Sensory, Inc, Sascha Prueter, Todd Mozer, Digital TV, Smart TV, USA, UX

Verimatrix launches DVB ReAccess over-the-air CAS retrofit solution
Jan 14, 2025 – Verimatrix (Paris: VMX) has announced DVB ReAccess. DVB ReAccess is an OTA CAS retrofit solution that can be downloaded over the air into deployed devices as a replacement of an incumbent CAS.
News categories: Verimatrix, Cartesian, Dr. Klaus Schenk, Broadcast, Conditional Access, Digital TV, Set Top Box, Worldwide

Magnite to power programmatic on Samsung TV Plus in Southeast Asia
Jan 15, 2025 – Magnite (Nasdaq: MGNI) has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.
News categories: Magnite, Samsung, Gavin Buxton, Alex Spurzem, Advertising, Digital TV, Philippines, Singapore, Streaming, Thailand