Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Samsung ranked No. 1 global TV brand for 18th consecutive year
Feb 19, 2024 – Omdia has reported that Samsung achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006.
News categories: Samsung, Omdia, SW Yong, Digital TV, Market Research, Smart TV, Worldwide

Nexxen and TCL FFALCON bringing native display inventory to advertisers
Feb 8, 2024 – Nexxen has announced that TCL FFALCON has designated Nexxen as its preferred SSP partner, granting Nexxen the opportunity to exclusively sell TCL's native display inventory.
News categories: Nexxen, TCL FFALCON, Kenneth Suh, Rebecca Wan, Advertising, Digital TV, Smart TV, UX, Worldwide

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide

EU: Council and Parliament strike deal on right-to-repair directive
Feb 2, 2024 – The European Council and Parliament have reached a provisional deal on the directive that promotes the repair of broken or defective goods, also known as the right-to-repair (R2R) directive.
News categories: European Union, Digital TV, EU, Regulation, Smart TV

Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories: Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Everyone TV reveals Freely UI and features
Feb 5, 2024 – Everyone TV has announced that Freely will launch in Q2 2024, and has offered a first glimpse at the UI and features of the streaming service. Vestel has been added as a smart TV partner.
News categories: Everyone TV, Vestel, Sarah Milton, Carl Pfeiffer, Atinc Ogut, Digital TV, Smart TV, Streaming, Terrestrial, UK, UX

Hisense retains no. 2 ranking for TV shipments in 2023
Feb 1, 2024 – Hisense retained its No. 2 global ranking for TV shipment in 2023, hitting a 25.9 million shipment volume for 2023 in global markets, according to AVC Revo.
News categories: Hisense, AVC Revo, Digital TV, Market Research, Smart TV, Worldwide

NetRange brings TikTok to Smart TVs
Feb 2, 2024 – NetRange has announced that it has collaborated with TikTok to enable users of the short-form video service to access TikTok content on TV through the NetRange Smart TV Portal.
News categories: ACCESS CO, NetRange, Michi Uemetsu, Apps, Digital TV, Smart TV, Worldwide

datafuelX and MRI-Simmons bring demographic modeling to TV
Jan 25, 2024 – datafuelX has partnered with MRI-Simmons to provide device-level TV viewing data sets for targeted ad sales and campaign reporting. The service will be offered to ACR and STB providers in the US.
News categories: datafuelX, MRI-Simmons, Howard Shimmel, Brian Katz, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA