Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Allegro DVT launches test suite for Brazil's TV 3.0 DTT system
Dec 3, 2024 – Allegro DVT has announced the availability of the industry’s first test suite for Brazil’s upcoming TV 3.0 digital terrestrial television (DTT) broadcast system.
News categories: Allegro DVT, Nouar Hamze, Brazil, Digital TV, QoE, SBTVD, Set Top Box, Smart TV

Walmart completes acquisition of VIZIO
Dec 3, 2024 – Walmart has announced the completion of its acquisition of VIZIO. The acquisition of VIZIO and its SmartCast OS allows Walmart to serve its customers in new ways to enhance their shopping journeys.
News categories: Walmart, VIZIO, Seth Dallaire, William Wang, Digital TV, MandA, Smart TV, TV OS, USA

Teads extends Smart TV ad partnership with VIDAA
Dec 2, 2024 – Teads has extended its deal with VIDAA, maintaining access to VIDAA's home screen for placement of ads, as well as gaining access to video inventory on VIDAA's Channels streaming service.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amalia Necula, Advertising, Asia, Digital TV, Europe, North America, Smart TV, Streaming, TV OS, UX

German video market remains stable
Nov 27, 2024 – According to the Q3/2024 CE-Branchenkompass, sales of TV sets in Germany in the first three quarters of 2024 (2.94 million) were almost the same as in the same period last year (2.92 million).
News categories: Deutsche TV-Plattform, ZVEI, Digital TV, Germany, Market Research, Smart TV

Streambox Media launches subscription-financed TV in India
Nov 27, 2024 – Streambox Media has launched a 4K QLED TV in India that brings together content from multiple OTT services. Users pay only an 'activation fee' for the TV, along with a subscription for the services provided by the TV's OS.
News categories: Streambox Media, Digital TV, India, Smart TV, Streaming, TV OS

The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories: The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Global TV shipments up 11% YoY in Q3 2024
Nov 20, 2024 – According to Counterpoint Research, global TV shipments in Q3’24 grew 11% Y/Y to 62M units, showing Y/Y growth for two consecutive quarters and raising expectations for a continued rebound.
News categories: Counterpoint Research, Lee Je-hyeok, Digital TV, Market Research, Smart TV, Worldwide

BuyDRM and Whale TV collaborate to ensure DRM compatibility
Nov 19, 2024 – BuyDRM has announced that Whale TV will be working with BuyDRM’s MultiKey Service to ensure DRM compatibility on Whale TV models.
News categories: Whale TV, BuyDRM, Raymond Chung, Christopher Levy, Digital TV, DRM, Smart TV, TV OS, Worldwide

68% of US households have a smart TV, 46% have a streaming media player
Nov 14, 2024 – Parks Associates research has found that 68% of U.S. internet households now own a smart TV and 46% own a streaming media player, an increase from 2020 when 54% and 42% owned these devices, respectively.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA