Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

Broadpeak launches interactive targeted advertising for video streamers
Apr 3, 2024 – Broadpeak has announced Click2. Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers.
News categories: Broadpeak, Jacques Le Mancq, Mathias Guille, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Bitmovin and Akamai team up to optimize live streaming
Mar 27, 2024 – Bitmovin has announced availability of its Live Encoder running on Akamai Cloud Computing. The combination can help lower operation costs by as much as 90%.
News categories: Bitmovin, Akamai, Stefan Lederer, Dan Lawrence, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories: iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA

EiTV selects VisualOn to enhance video streaming efficiency
Mar 29, 2024 – VisualOn has announced a collaboration with EiTV to implement the VisualOn Optimizer, a universal content-adaptive encoding solution, to save on CDN bandwidth and storage cost.
News categories: VisualOn, EiTV, Yang Cai, Rodrigo Cascão Araujo, Brazil, Content Distribution, Digital TV, Streaming

Vi announces ultimate entertainment app
Mar 27, 2024 – Vi has introduced an entertainment app, Vi Movies & TV, providing access to 13+ OTT apps, 400+ live TV channels, and complimentary access to several content libraries - all under one roof.
News categories: Vodafone Idea, Avneesh Khosla, Apps, Digital TV, India, Streaming

30% of EU SVOD viewing time goes to content from the EU plus UK
Mar 28, 2024 – The European Audiovisual Observatory has published reports analysing the consumption of films and TV seasons on SVOD, and the offer of films and TV seasons in VOD catalogues, in the EU.
News categories: European Audiovisual Observatory, JustWatch, Goldmedia, Christian Grece, Jean-Augustin Tran, Digital TV, EU, Market Research, Streaming, UK

MediaKind to unveil video, streaming and AI technologies at NAB
Mar 27, 2024 – MediaKind plans to showcase several new scalable solutions, including enhanced cloud capabilities, edge cloud devices and AI innovations, at NAB Show 2024 in Las Vegas.
News categories: MediaKind, Boris Felts, Content Distribution, Digital TV, Metaverse, NABShow, Streaming, Worldwide

FreeWheel releases H2 2023 Video Marketplace Report
Mar 27, 2024 – FreeWheel has released its 2H 2023 Video Marketplace Report. This edition explores video advertising trends for the second half of 2023 in select European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, Streaming, USA

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming