Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Streaming services overtake TV Everywhere in the U.S.
Aug 25, 2021 – FreeWheel (Nasdaq: CMCSA) has published its 1H 2021 U.S. Video Marketplace Report. The report highlights the changing dynamics of how content owners and distributors are monetizing premium digital video content.
News categories: FreeWheel, James Rothwell, Advertising, Digital TV, Market Research, USA

Sky New Zealand reports results for 2021 financial year
Aug 25, 2021 – Sky NZ has reported results for its 2021 financial year. Sky Box customers were down 4% YoY at 561,989. Streaming customers (Neon, Lightbox, Sky Sport Now, RugbyPass and retransmission) were down 3% YoY to 393,179.
News categories: Sky New Zealand, Digital TV, New Zealand, Results, Satellite, Subscribers

SVOD subscriptions in Africa to triple
Aug 26, 2021 – Digital TV Research forecasts 15.06 million paying SVOD subscriptions in Africa by 2026, nearly triple the 5.11 million expected at end-2021. From the 10 million additions, South Africa and Nigeria will each supply 2.3 million.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Streaming, Subscribers

U.S. video losses slow to 1.5 million in 2Q 2021
Aug 24, 2021 – According to Kagan, subscriber losses at U.S. cable, telco and satellite video service providers in the second quarter of 2021 slowed from the year-ago period to 1.5 million.
News categories: Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

U.S. OTT video subscriptions to grow 20% over next five years
Aug 24, 2021 – Parks Associates has announced that the number of OTT subscriptions in the U.S. will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years.
News categories: Parks Associates, Everise, Kristen Hanich, Dave Palmer, Digital TV, Market Research, Streaming, USA

More than half of U.S. adult broadband users watch FAST services on TV
Aug 19, 2021 – TDG estimates that six-in-ten connected TV households now watch a free ad-supported streaming service on TV. YouTube remains the dominant FVOD provider, with FAST services such as Pluto TV and IMDb enjoying growing audiences.
News categories: TDG Research, Doug Montgomery, Digital TV, Market Research, Streaming, USA

Cyfrowy Polsat contract pay TV subscribers down 24,000 in 2Q 2021
Aug 18, 2021 – Cyfrowy Polsat S.A. has released results for the six months ended June 30, 2021. At the end of June the company had 4,961 thousand contract pay TV subscribers, down 40 thousand (-0.8%) year-on-year.
News categories: Cyfrowy Polsat, Digital TV, IPTV, Poland, Results, Satellite, Subscribers

Major U.S. pay TV providers lost ~1,230,000 subscribers in 2Q 2021
Aug 17, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,230,000 net video subscribers in 2Q 2021, compared to a pro forma net loss of about 1,505,000 in 2Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Broadband, Cable TV, Digital TV, Satellite, Streaming, Subscribers, USA

36% of US broadband households subscribing to or trialing video gaming
Aug 18, 2021 – Research from Parks Associates has found that 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service.
News categories: Parks Associates, Paul Erickson, Digital TV, Gaming, Market Research, USA