Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Top U.S. pay-TV providers lost 465,000 subscribers in 3Q 2023
Nov 14, 2023 – Leichtman Research Grouphas found that the largest pay-TV providers in the U.S. lost about 465,000 net video subscribers in 3Q 2023, compared to a pro forma net loss of about 385,000 in 3Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Over half of U.S. consumers now solely stream content
Nov 16, 2023 – According to Inscape's Q3 2023 TV Market Trends report, in Q3 2023, 94% of total streaming time was driven by viewers who only (64.6%) or mostly (29%) streamed on their smart TVs.
News categories: Inscape, Ken Norcross, Apps, Digital TV, Market Research, Smart TV, TV Services, USA

92% of streamers not fully satisfied with product analytics tools
Nov 15, 2023 – NPAW has released survey findings that reveal that 92% of streaming providers are not fully satisfied with the third-party tools they use to measure product success.
News categories: NPAW, Jordi Bartomeu, Digital TV, Market Research, QoE, Streaming, Worldwide

UK's Channel 4 records streaming high in October
Nov 15, 2023 – Channel 4 has recorded its biggest-ever month of streaming in October. Data released by Barb showed the channel registered 6.7 billion viewer minutes in October.
News categories: Channel 4, Ian Katz, Digital TV, Market Research, Streaming, UK

Semiconductor market to grow 20.2% in 2024 to $633 billion
Nov 14, 2023 – IDC has forecast a return to growth for the semiconductor market, raising its 2023 revenue outlook from $518.8bn to $526.5bn, and its 2024 revenue expectation from $625.9bn to $632.8bn.
News categories: IDC, Rudy Torrijos, Mario Morales, Market Research, Semiconductor, Worldwide

UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories: FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK

Ad-supported streaming delivers scale for brands in Southeast Asia
Nov 14, 2023 – Magnite (NASDAQ: MGNI) research finds that ad-supported streaming delivers scale and impact for brands in Southeast Asia, with 71% of TV viewers in the region watching ad-supported streaming.
News categories: Magnite, Advertising, Asia, Digital TV, Market Research, Streaming

DISH Network pay TV subscribers down 64,000 in 3Q 2023
Nov 6, 2023 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending September 30, 2023. Net pay-TV subscribers decreased 64,000 in the quarter, compared to an increase of 30,000 in the year-ago quarter.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

Pixalate releases Q3 2023 CTV SSP market share reports
Nov 6, 2023 – Pixalate has released its Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV, Roku, Samsung TV, and Amazon Fire TV.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming