Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

AVOD revenues to hit $69 billion in 2029
Sep 21, 2023 – According to Digital TV Research, AVOD revenues will reach $69 billion in 2029, up from $39 billion in 2023. The US will contribute 31% to the 2029 AVOD total, down from 40% in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

76% of Nordic households now have an internet connected TV set
Sep 18, 2023 – According to Mediavision, as many as 75% of the Nordic households now have a TV set connected to the internet, with 70% of households having a paid streaming service.
News categories: Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Finland, Market Research, Norway, Smart TV, Streaming, Sweden

Pixalate introduces Apple TV CTV trends report
Sep 14, 2023 – Pixalate has introduced the Apple TV CTV Trends Report Q2 2023, analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

Hybrid AVOD-SVOD revenues to triple to $20 billion by 2029
Sep 19, 2023 – According to Digital TV Research, Netflix, Disney+, HBO and Paramount+ will together create hybrid AVOD-SVOD revenues of $20 billion by 2029, up from $6 billion in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

EU digital piracy up 3.3% in 2022
Sep 19, 2023 – A report from the EU Intellectual Property Office (EUIPO) shows that digital piracy increased by 3.3% in 2022. Pirated TV shows, series, films, and manga publications are largely behind the increase.
News categories: EUIPO, Christian Archambeau, Content Protection, Digital TV, EU, Market Research

TiVo releases first UK Video Trends Report
Sep 14, 2023 – Research released by TiVo (NYSE: XPER) from its UK Video Trends Report reveals that almost half of all UK consumers have not reduced their video spending due to increases in the cost of living.
News categories: Xperi, Gabriel Cosgrave, Digital TV, IBCShow, Market Research, Smart TV, Streaming, UK, UX

Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories: Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA

Pixalate releases Q2 2023 CTV ad supply chain trends report
Sep 7, 2023 – Pixalate has released its Q2 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report, covering open programmatic ad spend, device market share, app store trends, and a look at invalid traffic.
News categories: Pixalate, Digital TV, Market Research, Streaming, Worldwide

Global OTT revenues to grow a further 33% by 2029
Sep 11, 2023 – According to Digital TV Research, global OTT revenues will reach $215 billion in 2029, up by $53 billion from $162 billion in 2023. The US will remain the dominant territory by some distance.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide