Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Asia Pacific OTT revenues to grow by $15 billion
Sep 7, 2023 – According to Digital TV Research, Asia Pacific OTT revenues will reach $49bn in 2029, up from $34bn in 2023. This comes despite China maturing rapidly and India experiencing SVOD shake-up.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming

NPA Conseil, Médiamétrie publish French AVOD market report
Aug 31, 2023 – NPA Conseil and Médiamétrie have published the 2nd part of their AVoD Market Report survey, dedicated to monitoring the development of AVOD, FAST and more generally CTV ecosystems in France.
News categories: Médiamétrie, NPA Conseil, Digital TV, France, Market Research, Streaming

Pay TV and paid video content revenues in Germany rose again in 2022
Aug 31, 2023 – According to VAUNET, in 2022, revenues for pay TV and paid VOD in Germany rose by nearly 5% to €4.9 billion. Looking ahead, VAUNET projects an 8% growth for 2023 to €5.3 billion.
News categories: VAUNET, Austria, Digital TV, Germany, Market Research, Streaming, Switzerland, TV Services

Germany to have more SVOD subscriptions than the UK
Sep 4, 2023 – According to Digital TV Research, Western Europe will have 273 million SVOD subscriptions by 2029, with Germany having more subscriptions than the UK from the end of this year.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Accedo report highlights energy use of video streaming
Aug 31, 2023 – A study from Accedo has found a high variation of energy consumption between various streaming devices, with TVs being the most efficient. Autoplay content dramatically increases energy consumption.
News categories: Accedo, François Polarczyk, Digital TV, IBCShow, Market Research, Set Top Box, Smart TV, Streaming, UK, UX, Worldwide

One-in-three UK streaming subscribers share accounts with other households
Aug 31, 2023 – More than a third (35%) of people in the UK with access to an SVOD service are sharing at least one of their subscriptions with others outside their home, according to Deloitte.
News categories: Deloitte, Paul Lee, Digital TV, Market Research, Streaming, UK

SEK 900 million streaming revenue lost in Sweden due to sharing
Aug 31, 2023 – According to Mediavision, in Sweden approximately 1.4 million SVOD accounts are used by people outside the paying household, leading to foregone revenue of up to SEK 900 million [~$80m] (ex. VAT) per year.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Eastern Europe to add 27 million SVOD subscriptions
Aug 31, 2023 – According to Digital TV Research, Eastern Europe will have 68 million SVOD subscriptions by 2029, up 27 million on 2023. Russia will add 12 million, with Poland bringing in 6 million more.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Beachfront releases part two of CTV Marketplace Insights Report
Aug 30, 2023 – Beachfront has released the second installment of its CTV Marketplace Insights Report, providing insights into the rapidly evolving CTV and OTT advertising landscape.
News categories: Beachfront, Amit Nigam, Advertising, Digital TV, Market Research, Streaming, USA