North America Digital TV News

MNI Targeted Media debuts conversion analysis platform for OTT advertising
Mar 10, 2020 – MNI Targeted Media has launched motto, its OTT optimization platform. motto allows advertisers to identify how geo-targeting, creative, publisher, device type, time of day and more can impact conversions, not just impressions.
News categories: MNI Targeted Media, Brooke Willcox, Advertising, Big Data, Digital TV, Streaming, USA

OTT service churn in 2019 reached 35%, up from 28% in 2018
Mar 10, 2020 – Parks Associates has found that the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. Churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81% in 2019.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA, Worldwide

GroupM launches Finecast addressable TV in Canada
Mar 5, 2020 – GroupM has announced the Canadian launch of Finecast. After launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as a global platform for targeting audiences via connected TV.
News categories: Finecast, GroupM, Jakob Nielsen, Stuart Garvie, Advertising, Big Data, Canada, Digital TV, Streaming

Connected TV presents big opportunity for brands
Mar 5, 2020 – Valassis has shared research on connected TV (CTV) and consumers’ use of streaming TV services. The research will help brands and marketers understand consumer behavior in order to plan effective, engaging campaigns.
News categories: Valassis, Jay Webster, Advertising, Digital TV, Market Research, Streaming, USA

Kantar releases Entertainment On Demand survey results
Mar 4, 2020 – Kantar's Entertainment On Demand service is designed to help understand the consumer journey for subscription services. It shows that in the U.S. subscription fatigue is not yet a major phenomenon in the video industry.
News categories: Kantar, Dominic Sunnebo, Read Cundiff, Australia, Digital TV, Germany, Japan, Market Research, Streaming, UK, USA

WOW! launches WOW! tv+ in Columbus, Ohio
Mar 3, 2020 – WOW! Internet, Cable & Phone (NYSE: WOW) has introduced WOW! tv+ in Columbus, Ohio. The Android TV-based platform delivers on customer expectations with live channel packages, cloud DVR, and access to an on demand library.
News categories: WOW!, Teresa Elder, Android TV, Digital TV, IPTV, Set Top Box, USA

Hulu + Live TV launches on PlayStation 4
Mar 3, 2020 – Hulu has announced that Hulu + Live TV will be available on PlayStation 4 consoles. PlayStation 4 users will be able to subscribe to Hulu + Live TV, gaining access to both live and on-demand programming in one place.
News categories: Hulu, PlayStation, Apps, Digital TV, Gaming, Streaming, USA

Major U.S. pay TV providers lost nearly 5 million subscribers in 2019
Mar 3, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018.
News categories: Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Waypoint TV selects Wurl video distribution and monetization services
Mar 3, 2020 – Wurl has announced that it is powering the delivery of Waypoint TV, a destination for fishing, hunting and outdoor enthusiasts, to Samsung TV Plus, with plans to expand to additional OTT streaming platforms in the future.
News categories: Wurl, Waypoint TV, Sean Doherty, Builder Brock, Content Distribution, Digital TV, Smart TV, Streaming, USA