North America Digital TV News

Consumers prefer ads on Connected TV to those on Linear TV
Dec 21, 2018 – Ads served on Connected TV devices tend to decrease ad overload, and according to a study from MAGNA, they also create more positive emotions and increase engagement for viewers across all age groups as compared to Linear TV.
News categories: MAGNA, David Cohen, Advertising, Digital TV, Market Research, Streaming, USA

Credential sharing is costing video providers millions in lost revenue
Dec 20, 2018 – What has been an effective strategy for OTT video providers to win new subscribers appears to be backfiring. Research by Cartesian reveals that 27% of consumers access streaming video content using account credentials borrowed or stolen from someone they don’t live with.
News categories: Cartesian, Sam Kornstein, Content Protection, Digital TV, Streaming, USA

Hearst Television and Nielsen reach agreement for ratings and insights
Dec 20, 2018 – Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.
News categories: Nielsen, Hearst Television, Jeff Wender, Eric Meyrowitz, Advertising, Digital TV, USA

Desire for bigger screens driving U.S. replacement TV buying
Dec 20, 2018 – According to NPD, 40% of U.S. consumers who replaced a TV over the last two years were most motivated by a desire to purchase a bigger screen. In fact, 40% of replacement TVs purchased had a screen size of 50+ inches.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

AT&T launches standards-based mobile 5G network and hotspot device
Dec 18, 2018 – On Dec. 21, AT&T will be the first and only company in the U.S. to offer a mobile 5G device over a commercial, standards-based mobile 5G network. The 5G network is already live in parts of 12 U.S. cities.
News categories: AT&T, Andre Fuetsch, Mo Katibeh, 5G, Router, USA

Inter Mountain Cable partners with Espial for TV services
Dec 18, 2018 – Espial has announced a partnership with Inter Mountain Cable (IMC) to launch a variety of advanced TV services across IMC’s IPTV and cable networks. Espial’s Elevate is a TVaaS video platform that allows operators to manage, deliver, and monetize video experiences.
News categories: Espial, Inter Mountain Cable, Matt James, John Schmoldt, Cable TV, Content Distribution, Digital TV, USA

Discovery partners with SpotX for TVE advertising over the holidays
Dec 18, 2018 – SpotX has announced a partnership with Discovery to power programmatic monetization for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX.
News categories: SpotX, Discovery Inc, Ryan Kenney, Bill Murray, Amanda Cabrera, Advertising, Digital TV, TV Everywhere, USA

Brightcove releases research on consumer video streaming preferences
Dec 18, 2018 – Brightcove (NASDAQ: BCOV) has announced the results of its 2018 Global Consumer Streaming Habits Survey, analyzing global consumer consumption preferences across generations when it comes to live and on-demand streaming video content.
News categories: Brightcove, Sara Larsen, Australia, Canada, Digital TV, France, Germany, Market Research, Mobile, Spain, Streaming, UAE, USA

ATEME enable ATSC 3.0 field research at NAB/CTA test site in Cleveland
Dec 18, 2018 – ATEME is enabling real-world ATSC 3.0 field research and testing of next-generation television features at the National Association of Broadcasters (NAB)/Consumer Technology Association (CTA) test station in Cleveland, OH.
News categories: ATEME, Chad Hassler, Dr. Mickael Raulet, ATSC 3, Content Distribution, Digital TV, USA