North America Digital TV News

Apple introduces next-generation Apple TV 4K
Oct 18, 2022 – Apple has announced the next generation of Apple TV 4K. HDR10+ support joins Dolby Vision on the now lower cost device. Running tvOS, featuring the Siri Remote, Apple TV 4K simplifies the way users discover content.
News categories: Apple TV, Bob Borchers, Digital TV, Middleware, Set Top Box, Smart Home, Streaming, USA, Worldwide

Pearl TV program to accelerate development of NEXTGEN TV dongles
Oct 18, 2022 – Pearl TV has developed a FastTrack program to accelerate development and retail availability of low-cost upgrade accessory receivers, for the 91% of U.S. households that have displays with an HDMI input, but are not equipped with NEXTGEN TV technology.
News categories: Pearl TV, Anne Schelle, Rob Folliard, ATSC 3, Digital TV, NABShow, Set Top Box, USA

Saankhya Labs' SDR chipset powers ATSC designs from ADTH
Oct 19, 2022 – Saankhya Labs (BSE: 540595) (NSE: TEJASNET) has announced that ADTH has launched a series of NEXTGEN ATSC designs, powered by Saankhya's SL3000 SDR-based ATSC 3.0/1.0 demodulator chipset.
News categories: Saankhya Labs, ADTH, Tolka, Vivek Kimbahune, ATSC 3, Digital TV, Korea, Semiconductor, Set Top Box, USA

Pearl TV adds digital monetization capabilities to NEXTGEN TV
Oct 18, 2022 – Pearl TV has announced expanded support for digital video advertising technology in its Web TV platform, RUN3TV, bringing digital advertising capabilities equivalent to the web and connected TV.
News categories: Pearl TV, RUN3TV, Anne Schelle, Robert Folliard, Adam Helfgott, Advertising, ATSC 3, Digital TV, NABShow, Smart TV, USA

Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories: Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA

DoubleVerify to authenticate ad quality for Netflix
Oct 13, 2022 – DoubleVerify (NYSE: DV) has announced that Netflix will use its technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic.
News categories: DoubleVerify, Netflix, Mark Zagorski, Jeremi Gorman, Advertising, Digital TV, Streaming, USA, Worldwide

IAS to measure ad performance for Netflix
Oct 13, 2022 – Integral Ad Science (Nasdaq: IAS) has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.
News categories: Integral Ad Science, Netflix, Lisa Utzschneider, Jeremi Gorman, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

DigiCAP and iWedia create ATSC 3.0-hybrid HDMI dongle
Oct 13, 2022 – DigiCAP and iWedia have collaborated to create the first ATSC 3.0-Hybrid HDMI dongle of its kind. The solution, named AirCaster, enables an integrated user experience between NEXTGEN TV and OTT.
News categories: iWedia, DigiCAP, Hans-Jürgen Desor, Pete Han, ATSC 3, Digital TV, Set Top Box, USA

VIDAA OS remote controls to get Crackle button in the U.S.
Oct 13, 2022 – Chicken Soup for the Soul Entertainment (Nasdaq: CSSE), along with VIDAA USA, has announced an agreement to add Crackle streaming services and a Crackle-branded remote control button to devices powered by VIDAA OS.
News categories: Chicken Soup for the Soul, VIDAA, Adam Mosam, Nick Ruczaj, Digital TV, Smart TV, Streaming, USA, UX