Digital TV News: Resonate

OTT now at 82% consumer saturation in the U.S.
Oct 14, 2021 – Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.
News categories: Resonate, Digital TV, Market Research, USA

discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories: Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming

Conviva releases State of Streaming: Content Discovery report
Sep 20, 2021 – Conviva has released its State of Streaming: Content Discovery report for 2021. The report shows content streamed for the first time is discovered in four ways: word of mouth, advertising, social media and streaming service recommendations.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, USA

European launches for HBO Max on October 26th
Sep 8, 2021 – HBO Max will launch in Europe on October 26 with Sweden, Denmark, Norway, Finland, Spain and Andorra being the first six European countries where the all-new streaming experience will be made available.
News categories: HBO Max, Johannes Larcher, Christina Sulebakk, Andorra, Denmark, Digital TV, Finland, Norway, Spain, Streaming, Sweden

HBO Max launches ad-supported tier
Jun 2, 2021 – HBO Max has launched an advertising-supported subscription tier. With the launch, HBO Max consumers can now choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99.
News categories: HBO Max, Andy Forssell, JP Colaco, Advertising, Digital TV, Streaming, USA

HBO Max to be available in Latin America & the Caribbean from June 29th
May 26, 2021 – HBO Max has announced that it will be available in 39 territories in Latin America and the Caribbean starting on June 29th. HBO Max will offer two subscription plans, starting from US$3 per month.
News categories: HBO Max, Johannes Larcher, Luis Durán, Caribbean, Digital TV, Latin America, Streaming

HBO Max ad-supported tier to launch first week of June
May 19, 2021 – HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
News categories: WarnerMedia, HBO Max, Tony Goncalves, JP Colaco, Advertising, Digital TV, Streaming, USA

Synamedia unveils suite of data-driven SaaS products for pay TV
Mar 17, 2021 – Synamedia has unveiled Synamedia Go, a modular suite of data-driven SaaS services that provide a way for pay-TV operators and OTT/D2C streaming providers to augment and create value from their technology platforms.
News categories: Synamedia, Nick Thexton, Big Data, Digital TV, Worldwide

TVbeat to provide audience insights for OSN
Mar 2, 2021 – OSN is to use TVbeat's TV SaaS Framework services, in a step that will strengthen OSN’s position as a data-driven network and enable it to better address shifting viewership behaviour and trends in the MENA region.
News categories: TVbeat, OSN, Abbas D. Tahzib, Devrim Melek, Big Data, Digital TV, Middle-East, Satellite, Set Top Box