Digital TV News: Equativ

Harmonic adds Google and Equativ to its ad-tech ecosystem
Sep 13, 2023 – Harmonic (NASDAQ: HLIT) has announced that it is expanding its targeted advertising ecosystem through partnerships with ad tech platforms Google Ad Manager and Equativ.
News categories: Harmonic, Equativ, Google Ad Manager, Gil Rudge, Advertising, Content Distribution, Digital TV, IBC2023, Streaming, Worldwide

Pixalate releases Q2 2023 SSP rankings for Connected TV
Aug 2, 2023 – Pixalate has released its Q2 2023 SSP rankings for Connected TV, featuring the top SSPs by open programmatic advertising market share for apps on the Samsung, Roku and Fire TV app stores in June 2023.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, North America, Smart TV, Streaming

Red Bee, Nowtilus and Equativ launch FAST channels on LG Smart TVs with High View
Sep 29, 2022 – Red Bee Media, Nowtilus and Equativ (formerly Smart) have announced the launch of a jointly created FAST offering. High View is the debut customer, distributing the content on LG Smart TVs through LG Channels.
News categories: Red Bee Media, High View, LG Electronics, Nowtilus, Equativ, Steve Nylund, Alexander Trauttmansdorff, Chris Jo, Austria, Digital TV, Germany, Smart TV, Streaming, Switzerland

Red Bee Media enters the FAST market with Red Bee Pulse
Sep 9, 2022 – Red Bee Media has announced the addition of FAST services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences.
News categories: Red Bee Media, Nowtilus, Steve Russell, Patrick Knippel, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Equativ takes stake in Nowtilus
Jul 7, 2022 – Equativ has announced its strategic investment in Nowtilus. The move is the latest in a series of strategic acquisitions and partnerships that accelerates Equativ’s growth in the Connected TV (CTV) space.
News categories: Nowtilus, Equativ, Leander Carell, Arnaud Créput, Advertising, Digital TV, MandA, Streaming, Worldwide