Digital TV News: Freewheel
FreeWheel and Comscore launch Connected TV contextual targeting
Sep 29, 2022 – FreeWheel and Comscore have announced that media buyers using FreeWheel's demand-side platform, Beeswax, now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
News categories:
FreeWheel, Comscore, Soo Jin Oh, Rachel Gantz, Advertising, Digital TV, Streaming, USA
OpenAP announces interoperability with FreeWheel, Magnite and Xandr
Sep 27, 2022 – OpenAP has announced new programmatic interoperability of OpenID, its audience identifier. OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr.
News categories:
OpenAP, FreeWheel, Magnite, Xandr, Chris LoRusso, Misha Williams, Matt McLeggon, Tom Koch, Esra Bacher, Advertising, Big Data, Digital TV, USA
Accedo One to preview hybrid monetization for video at IBC
Aug 31, 2022 – Accedo will preview hybrid business model support for Accedo One at IBC. The feature will make it possible for video service providers to launch hybrid business models, supporting both subscription and advertising in one video service.
News categories:
Accedo, Johan Alfvén, Advertising, Digital TV, IBC2023, UX, Worldwide
FreeWheel introduces linear addressable solution with AMC Networks
Jun 16, 2022 – FreeWheel has teamed up with AMC Networks to introduce a self-service linear addressable solution. The offering will allow programmers to unlock inventory for monetization purposes as well as provide ease of management for multi-screen campaigns.
News categories:
FreeWheel, AMC Networks, Mark McKee, Evan Adlman, Advertising, Digital TV, USA
Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories:
Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA
Pearl TV launches RUN3TV hybrid TV platform for NEXTGEN TV
Apr 19, 2022 – Pearl TV has launched its RUN3TV web platform, enabling broadcasters to offer a hybrid TV service to their OTA viewers. RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, with integrated support for two-way web interactivity.
News categories:
Pearl TV, Anne Schelle, Kerry Oslund, Robert Folliard, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX
FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories:
FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA
Comcast Advertising rolls out multiscreen media solution under AudienceXpress brand
Mar 14, 2022 – Comcast Advertising has announced that its media solutions, allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, will be relaunched under the AudienceXpress brand.
News categories:
Comcast Advertising, AudienceXpress, Pooja Midha, Brian Wallach, Advertising, Digital TV, USA
discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories:
Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming
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