Digital TV News: IAB Europe

European Connected TV Initiative to explore advertising opportunities
Oct 29, 2020 – The European Connected TV Initiative has launched with support from Google, Roku (Nasdaq: ROKU), Fincons Group and IPONWEB, focused on exploring the advertising opportunities emanating from the growth of CTV in Europe.
News categories: Fincons Group, IPONWEB, Roku, Google, Oliver Botti, Brian Golbere, Mike Shaw, Jens Thenakara, Advertising, Digital TV, Europe, OTT

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, OTT