Digital TV News: IAB

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

Broadcast and Media technology market recovers strongly from the pandemic
Apr 14, 2023 – IABM and Caretta Research have released sizing data for the Broadcast and Media technology market. The industry dropped by 1.9% in 2019, with a further 1.9% in 2020, before rebounding with 7.9% growth in 2021.
News categories: IABM, Caretta Research, Peter White, Rob Ambrose, Digital TV, Market Research, Worldwide

Actus Digital to show OTT StreamWatch at NAB
Apr 11, 2023 – At the 2023 NAB show, Actus Digital will introduce OTT StreamWatch, a SaaS/on-prem product that provides QA, compliance logging, stream monitoring, and aircheck recording for ABR streams.
News categories: Actus Digital, Ken Rubin, Content Distribution, Digital TV, NABShow, QoE, Streaming, Worldwide

DoubleVerify introduces ad viewability verification offering
Feb 14, 2023 – DoubleVerify (NYSE: DV) has launched a solution to verify viewability on CTV, enabling advertisers to measure delivery of the DV Authentic Ad, a proprietary metric that ensures consistent media quality across environments, on CTV.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide

CTV and gaming to generate annual digital ad spend of £4bn in the UK by 2026
Feb 7, 2023 – According to IAB UK, an ongoing shift to streaming among audiences, new ad-based models, and an increase in ad-supported viewing are set to drive ad spend from £1.17bn in 2021 to £2.31bn in 2026.
News categories: IAB UK, Hannah Bewley, Digital TV, Gaming, Market Research, Streaming, UK

U.S. programmers cooperate on measurement and viewership data through OpenAP
Jan 9, 2023 – OpenAP, with Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB, are working together to develop a measurement certification process and a unified streaming viewership dataset.
News categories: OpenAP, Advertising, Big Data, Digital TV, USA

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

VIZIO using SpringServe Tiles on Smartcast home screens
Oct 20, 2022 – SpringServe has announced that VIZIO will be using SpringServe Tiles to enhance the content discovery experience on VIZIO SmartCast. Tiles allow publishers to show custom creative within the streaming interface.
News categories: SpringServe, VIZIO, Joe Hirsch, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA, UX