Digital TV News: Media Partners Asia

Asia Pacific online video revenue to grow to $73 billion by 2027
Jul 25, 2022 – Analysis released by Media Partners Asia (MPA) has indicated that total Asia Pacific online video industry revenue will grow by 16% year-on-year in 2022 to reach $49.2 billion. SVOD will contribute 50%; UGC AVOD, 37% and Premium AVOD, 13%.
News categories: Media Partners Asia, Vivek Cout, Asia, Digital TV, Market Research, Streaming

Southeast Asia added 2.8 million SVOD subscriptions in Q1 2022
May 31, 2022 – Southeast Asia (SEA) added 2.8 million net new SVOD subscriptions in Q1 2022 to reach an aggregate customer base of 39.5 million total subs, according to analysis published by Media Partners Asia (MPA).
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

Video revenue in the GCC region to grow to $2.1bn by 2026
Feb 22, 2022 – Media Partners Asia (MPA) has announced that the Gulf Cooperation Council (GCC) video industry grew revenue by 11% Y/Y in 2021 to reach US$1.9 billion. SVOD contributed 23% to total revenue while AVOD contributed 26%.
News categories: Media Partners Asia, Aravind Venugopal, Myat Pan Phyu, Digital TV, Market Research, Middle-East, TV Services

Airtel aggregates 15 Indian and global OTT services in one app
Feb 10, 2022 – Bharti Airtel has launched Airtel Xstream Premium, a video streaming service that aggregates content from 15 Indian and global video OTTs in one app with a single subscription, single sign-in, unified content search and AI driven personalized curation for each user.
News categories: Airtel, Adarsh Nair, Manish Aggarwal, Soumya Mukherjee, Ali Hussein, Apps, Digital TV, India, Streaming

Magnite expands CTV business in India with Samsung Ads
Feb 9, 2022 – Magnite (Nasdaq: MGNI) has announced that it has been selected by Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India. Magnite is already the SSP of choice for Samsung Ads in the US, EMEA and LATAM.
News categories: Magnite, Samsung, Gavin Buxton, Prabhvir Sahmey, Advertising, Digital TV, India, Smart TV, Streaming

Prime Video, TVer, AbemaTV and Netflix lead streaming market in Japan
Oct 4, 2021 – Premium video streaming in Japan reached 85 billion minutes during Jan- Aug 2021, or 13% of total time spent on video according to the first of a series of quarterly reports from Media Partners Asia (MPA).
News categories: Media Partners Asia, AMPD Research, Vivek Couto, Anthony Dobson, Digital TV, Japan, Market Research, Streaming

YouTube, Line TV and Yahoo TV lead online video consumption in Taiwan
Aug 30, 2021 – Streaming minutes in Taiwan measured across AVOD, SVOD and live streaming platforms increased to ~53 billion in Q2 2021, representing a ~2.3 billion net quarterly growth in minutes, according to Media Partners Asia.
News categories: Media Partners Asia, Adrian Tong, Digital TV, Market Research, Streaming, Taiwan

TV advertising in Asia Pacific declined 15% in 2020
Jun 14, 2021 – Net advertising expenditure in Asia Pacific declined 4.3% Y/Y in 2020, according to Media Partners Asia (MPA). TV advertising faced further pressure in 2020 declining 15% Y/Y to US$43.3 billion.
News categories: Media Partners Asia, Advertising, Asia, Digital TV, Market Research

Premium video captures 10% of video streaming minutes in SE Asia
May 18, 2021 – Premium video platforms, led by Netflix, Viu, WeTV, iQIYI and Vidio, captured 10% of total video streaming minutes in Q1 2021, according to a study published by Media Partners Asia (MPA).
News categories: Media Partners Asia, Analyst Dhivya T, Asia, Digital TV, Market Research, Streaming