Digital TV News: Peacock

Global AVOD revenues to have grown $50 billion by 2028
Apr 24, 2023 – According to Digital TV Research, global AVOD revenues will reach $91bn in 2028, up from $41bn in 2022. The US will contribute 41% to the 2028 total, adding $20 billion between 2022 and 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA

Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories: Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK

Free, ad-supported streaming takes off in the U.S.
Mar 28, 2023 – Nearly 7 in 10 (69%) TV content viewers in the U.S. use free streaming services at least monthly, a sharp increase from 42% in 2019, according to a recent study from Horowitz.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Netflix, Hulu, Disney+ most essential for US streaming subscribers
Mar 14, 2023 – Research from Aluma Insights finds two-thirds of U.S. Netflix buyers view the service as indispensable, with more than half of subscribers considering Hulu and Disney+ to be essential.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

U.S. digital entertainment consumer spending grew $3.7bn in 2022
Mar 7, 2023 – Overall U.S. consumer spending across digital and physical home entertainment formats in 2022 was more than $36.5 billion, an 11.4% increase from the almost $33 billion consumers spent in 2021.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

Multichoice, NBCUniversal and Sky to create streaming service for Africa
Mar 2, 2023 – MultiChoice (JSE: MCG), NBCUniversal and Sky (NASDAQ: CMCSA) have announced a partnership that will bring Showmax streaming to MultiChoice's 50-market footprint in sub-Saharan Africa.
News categories: MultiChoice, NBCUniversal, Sky, Calvo Mawela, Matt Strauss, Dana Strong, Africa, Digital TV, MandA, Streaming

Amagi to distribute CJ ENM content to OTT platforms in the USA
Feb 27, 2023 – CJ ENM has chosen Amagi to distribute its content to OTT platforms in the U.S., including Peacock and The Roku Channel. The partnership leverages Amagi's CLOUDPORT technology for channel creation and distribution.
News categories: Amagi, CJ ENM, Srinivasan KA, Jang-Ho Seo, Content Distribution, Digital TV, Streaming, USA

TVision releases latest State of CTV Advertising report
Feb 23, 2023 – TVision has released its semi-annual CTV advertising' report, revealing how viewers engage with apps, which combination of apps can extend an advertiser's reach, and how to accurately value impressions.
News categories: TVision, Yan Liu, Advertising, Digital TV, Market Research, Streaming, USA