Digital TV News: PubMatic
PubMatic prebid header bidding to drive ad pod optimization
Jun 17, 2020 – PubMatic has announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience.
News categories:
PubMatic, Jonas Olsen, Jean Fitzpatrick, Daniel Riddell, Advertising, Big Data, Digital TV, OTT, USA
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