Digital TV News: SMART TV

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Walmart agrees to acquire VIZIO
Feb 20, 2024 – Walmart and VIZIO have entered into an agreement for Walmart to acquire VIZIO for $11.50 per share in cash, equating to a fully diluted equity value of approximately $2.3 billion.
News categories: Walmart, VIZIO, Seth Dallaire, William Wang, Advertising, Digital TV, MandA, Smart TV, USA

Veira to introduce TVs with Tizen OS
Feb 19, 2024 – Veira is to introduce Tizen OS on its latest TV range. The company has been selected by Samsung as a partner for Tizen OS expansion in India.
News categories: Veira Group, Samsung, Ankit Maini, Heeyeong Ahn, Digital TV, India, Smart TV, TV OS

Samsung ranked No. 1 global TV brand for 18th consecutive year
Feb 19, 2024 – Omdia has reported that Samsung achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006.
News categories: Samsung, Omdia, SW Yong, Digital TV, Market Research, Smart TV, Worldwide

Nexxen integrates streaming viewership data from PeerLogix
Feb 15, 2024 – Nexxen has augmented its TV Intelligence solution with aggregated and scaled streaming viewership data from platforms like Netflix, Hulu and Disney Plus via a partnership with PeerLogix.
News categories: Nexxen, PeerLogix, Jessica La Rosa, William Gorfein, Advertising, Big Data, Digital TV, Streaming, Worldwide

Smart TV growth expands big-screen dominance in 2023
Feb 14, 2024 – NPAW has released findings from its 2023 video streaming report. The time the average user spends watching content per day increased globally in 2023, by 12% for VoD and 4% for Linear TV content.
News categories: NPAW, Ferran G. Vilaró, Digital TV, Market Research, Streaming, Worldwide

castLabs' DRM and Synamedia forensic watermarking for new Plex TVOD service
Feb 13, 2024 – Plex has opted for castLabs cloud-based DRMtoday for their newly launched TVOD service: Plex Rentals. The premium library is secured using Synamedia's ContentArmor forensic watermarking.
News categories: castLabs, Synamedia, Plex, Michael Stattmann, Alain Durand, Shawn Eldridge, Digital TV, DRM, Streaming, USA, Watermarking

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide

Swisscom chooses Bitmovin Player for blue TV
Feb 5, 2024 – Bitmovin has announced that Swisscom (SMI: SCMN) will deploy the Bitmovin Player as part of its blue TV service, ensuring flawless playback on the widest range devices.
News categories: Bitmovin, Swisscom, Stefan Lederer, Simon Maurer, Content Distribution, Digital TV, IPTV, Media Player, Switzerland