Digital TV News: Spark

Shipments of HDMI products near 900 million units in 2017
Jan 8, 2018 – HDMI LA has reported that almost 1,800 licensed HDMI Adopters, representing a broad range of product categories, are expected to have shipped nearly 900 million HDMI-compliant products in 2017 for a total cumulative installed base approaching seven billion devices.
News categories: HDMI Licensing, Rob Tobias, Robert Blanchard, CES2024, Digital TV, Market Research, Smart Home, Worldwide

76% of consumers would buy products through their TVs
Dec 21, 2017 – Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a new t-commerce study released by Connekt. However, many don’t realize the capability currently exists.
News categories: Connekt, Tripp Boyle, Market Research, Smart TV, USA

Channel 4 launches world's first audio personalised TV ads
Apr 25, 2017 – Channel 4 has announced an interactive VoD format that enables advertisers to incorporate the individual names of viewers into the audio of their adverts using data from Channel 4’s registered viewer database.
News categories: Channel 4, David Amodio, Advertising, Big Data, Digital TV, Streaming, UK

VR industry revenues to reach $7.2 billion in 2017
Apr 11, 2017 – In a report on virtual reality (VR), Greenlight Insights forecasts total VR revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion.
News categories: Greenlight Insights, Clifton Dawson, Eddie Lou, Market Research, Metaverse, Worldwide

Spark partners with Netflix for New Zealand broadband
Feb 27, 2017 – Spark and Netflix have announced an exclusive partnership that gives Spark broadband customers a subscription to Netflix’s Standard plan for one year when they sign up to a 24 month Unlimited Data Spark broadband plan.
News categories: Spark, Netflix, Jason Paris, Broadband, Digital TV, New Zealand, Streaming

Roku partners with comScore for video ad measurement
Oct 26, 2016 – Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).
News categories: comScore, Roku, Mediavest | Spark, Timur Yarnall, Scott Rosenberg, Jeff Giacchetti, Advertising, Digital TV, Set Top Box, Streaming, USA

ITU announces new standard for High Dynamic Range TV
Jul 5, 2016 – The ITU has announced a standard for High Dynamic Range Television. High Dynamic Range Television (HDR-TV) builds on the superior colour fidelity of ITU’s Ultra-High Definition Television (UHDTV) Recommendation BT.2020.
News categories: International Telecommunication Union, Houlin Zhao, François Rancy, Yukihiro Nishida, Andy Quested, Digital TV, Smart TV, Worldwide

U.S. 4K Ultra HD TV sales exceed 1.5 million units in Q1
Apr 29, 2016 – According to DEG, U.S. consumers have purchased more than seven million 4K UHD TVs to date in the brief period since the product came to market, sparking strong demand for content.
News categories: The Digital Entertainment Group, Blu-ray, Digital TV, Market Research, Smart TV, Streaming, USA

BARB launches The UK Television Landscape Report
Mar 22, 2016 – BARB has announced the launch of The UK Television Landscape Report, a quarterly review of population trends and changes in how people can watch television.
News categories: BARB, Justin Sampson, Digital TV, Market Research, Mobile, UK