Digital TV News: TOTAL TV
Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories:
Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA
Global TV shipments expected to drop 24.3% QoQ in 1Q23
Feb 21, 2023 – According to TrendForce, global TV shipments are projected to drop by 24.3% QoQ to 41.99 million units for 1Q23. Shipments are then expected to grow by 8.7% QoQ to 45.64 million units for 2Q23.
News categories:
TrendForce, China, Digital TV, Market Research, Smart TV, Worldwide
U.S. TV usage up again in January
Feb 16, 2023 – Nielsen's January 2023 TV usage summary, from its monthly snapshot of total TV and streaming consumption in the U.S., has revealed that overall viewing was up 1.3% compared to December 2022.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories:
Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland
U.S. TV viewing remained high in December
Jan 19, 2023 – Nielsen's December 2022 snapshot of TV and streaming consumption in the U.S. has revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8% from the prior month.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
U.S. TV viewing surged in November
Dec 15, 2022 – Nielsen's latest monthly snapshot of TV and streaming usage in the U.S., has revealed that time spent watching TV climbed considerably in November, marking the second-highest month of overall TV consumption in 2022.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Seven Network partners with Imagine Communications
Dec 1, 2022 – Imagine Communications has announced that Seven Network has selected its Landmark Sales ad management platform and GamePlan dynamic ad placement engine and yield optimizer for linear TV.
News categories:
Imagine Communications, Seven West Media, Joe Khodeir, Kurt Burnette, Advertising, Australia, Digital TV
U.S. TV usage rose again in October
Nov 17, 2022 – According to Nielsen, time spent watching TV in the U.S. climbed for the second consecutive month in October. The 2.2% monthly increase in TV consumption was underpinned by a nearly 10% jump in broadcast viewing compared to September.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Omdia expects display demand to rebound in 2023
Nov 8, 2022 – Omdia's latest tracker indicates that area demand for displays in 2023 will grow by 6.2% year-on-year (YoY). Plummeting demand has bottomed out, thereby making way for a rebound to normalization in demand by the second half of 2023.
News categories:
Omdia, Ricky Park, Digital TV, Market Research, Smart TV, Worldwide
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