Digital TV News: TOTAL TV

iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories: iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Magyar Telekom adds 20,424 TV subscribers in 3Q 2021
Nov 9, 2021 – Magyar Telekom (Reuters: MTEL.BU; Bloomberg: MTELEKOM HB) has reported results to end-September 2021. The company added 19,948 cable, DTH and IPTV subscribers in Hungary and 476 IPTV subscribers in North Macedonia in the third quarter.
News categories: Magyar Telekom, Cable TV, Digital TV, Hungary, IPTV, Macedonia, Satellite, Subscribers

Türk Telekom TV subscribers stable at 3.0 million in 3Q 2021
Nov 2, 2021 – Türk Telekom has released results for the third quarter of 2021. Over the quarter total TV subscribers (IPTV, DTH and Tivibu GO) remained stable at 3 million, as did Tivibu Home subscribers (IPTV and DTH) at 1.5 million.
News categories: Türk Telekom, Digital TV, IPTV, Results, Satellite, Streaming, Subscribers, Turkey

Proximus adds 5,000 TV subscribers in 3Q 2021
Oct 29, 2021 – Proximus has released results for the third quarter of 2021. Its number of TV subscribers grew by +5,000 over the period, bringing the total TV base to 1,696,000, a growth of +2.6% from end-September 2020.
News categories: Proximus, Belgium, Digital TV, IPTV, Results, Subscribers

70% of audiences reached via streaming are not reachable via linear
Oct 13, 2021 – TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquared’s platform to uncover insights.
News categories: TVSquared, Jo Kinsella, Advertising, Australia, Digital TV, Germany, Market Research, UK, USA

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA

Ampersand launches improved solution for multiscreen TV campaign measurement
Sep 16, 2021 – Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies, unifying measurement of media delivery across its full footprint of multiscreen TV supply.
News categories: Ampersand, Andrew Ward, Brian McCord, Advertising, Big Data, Digital TV, USA

More than half of U.S. adult broadband users watch FAST services on TV
Aug 19, 2021 – TDG estimates that six-in-ten connected TV households now watch a free ad-supported streaming service on TV. YouTube remains the dominant FVOD provider, with FAST services such as Pluto TV and IMDb enjoying growing audiences.
News categories: TDG Research, Doug Montgomery, Digital TV, Market Research, Streaming, USA

Magyar Telekom adds 12,935 TV subscribers in 2Q 2021
Aug 10, 2021 – Magyar Telekom (Reuters: MTEL.BU; Bloomberg: MTELEKOM HB) has reported results to end-June 2021. The company added 11,764 TV subscribers in Hungary and 1,171 in North Macedonia in the second quarter.
News categories: Magyar Telekom, Cable TV, Digital TV, Hungary, IPTV, Macedonia, Results, Satellite, Subscribers