Digital TV News: TVB

Barb launches prototype phase for Barb Panel Plus
Jan 30, 2025 – Barb has commissioned two prototypes and two new data sources for Barb Panel Plus, which extends Barb's use of big data sets for integration with UK panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, HbbTV, Set Top Box, Smart TV, UK

Foxtel Media to digitise linear ad impressions with tvbeat
Oct 17, 2024 – Foxtel Media is partnering with tvbeat to convert linear TV spots into digitally tracked impressions, enabling improved audience targeting, ad analytics and programmatic trading of linear ad buys.
News categories: Foxtel Media, tvbeat, Nev Hasan, Robert Farazin, Advertising, Australia, Cable TV, Digital TV, Satellite, Set Top Box

Brightcove and PubMatic partner on ad monetization
Jul 20, 2023 – Brightcove (Nasdaq: BCOV) has entered into a strategic agreement with PubMatic (Nasdaq: PUBM) to integrate PubMatic's programmatic advertising solutions with Brightcove’s video platform.
News categories: Brightcove, PubMatic, Michael Dorf, Meghan Jacobi, Advertising, Content Distribution, Digital TV, Worldwide

Astro adds WeTV to its Ultra Box
May 23, 2023 – Astro has added WeTV, a streaming service from Tencent, to its Ultra Box. Astro customers can access the entertainment content by adding WeTV VIP to their Astro subscription.
News categories: Astro, WeTV, Apps, Digital TV, Malaysia, Set Top Box

ZEE5 now available on Astro's Ultra and Ulti boxes
Mar 23, 2023 – Astro has added ZEE5 and Viu to its Ultra and Ulti Boxes, bringing in more global entertainment to customers' homes and devices, and expanding the number of streaming apps on the platform to ten.
News categories: Astro, ZEE5, Viu, Apps, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

Viu app comes to Astro's Ultra Box
Mar 10, 2023 – Astro has expanded its streaming service, adding the Viu app to its platform. Astro customers can now access Viu on multi-screens, including on its Ultra Box.
News categories: Astro, Viu, Agnes Rozario, Janice Lee, Apps, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

CIMM, 4A's and TVB looking at action plan for U.S. local TV measurement
Jan 19, 2023 – The Coalition for Innovative Media Measurement (CIMM), the 4A's and the TVB have launched a study focused on developing an action plan for supporting the evolution of local TV measurement in the U.S. market.
News categories: CIMM, 4A's, TVB, Sequent Partners, Jon Watts, Ashwini Karandikar, Hadassa Gerber, Betsy Rella, Keith Kazerman, Patti Cohen, Advertising, Big Data, Digital TV, USA

Astro Ulti Box gains four more streaming apps
Dec 21, 2022 – Astro has added the iQIYI, TVBAnywhere+, beIN SPORTS CONNECT and BBC Player apps to its Ulti Box so customers can stream more sporting events, Asian entertainment, British programs, local favourites and anime on their TV.
News categories: Astro, Apps, Digital TV, Malaysia, Set Top Box

MyTV Super selects Witbe for production monitoring
Nov 22, 2022 – Witbe (Euronext: FR0013143872 – ALWIT) has announced it will support MyTV Super's media operation center in its effort to deliver the best possible streaming video quality for its myTV SUPER platform to customers in Hong Kong.
News categories: Witbe, MyTV Super, Mathieu Planche, Rex Ching, Digital TV, Hong Kong, QoE, Streaming