Digital TV News: Tata

JioHotstar and Nielsen collaborate on advanced ad measurement
Feb 17, 2025 – Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.
News categories: Nielsen, JioStar, Arnaud Frade, Ishan Chatterjee, Advertising, Big Data, Digital TV, India, Streaming

Akash Digital TV launches new DTH HD platform
Jul 9, 2024 – Akash Digital TV has launched a new DTH HD platform with companion and self care apps, that will transform TV viewing, the user experience and access to premium content in Bangladesh.
News categories: Beximco, Akash Digital TV, Shayan F. Rahman, Dr. Tariq Alam, Harit Nagpal, Gurjeev Singh Kapoor, Apps, Bangladesh, Digital TV, Satellite, Set Top Box

Freely streaming service launches in the UK
Apr 30, 2024 – Everyone TV's new streaming service Freely has launched. Backed by BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in UK stores and online.
News categories: Everyone TV, Xperi, Hisense, Freely, Kieran Clifton, Martin Goswami, Grace Boswood, James Tatam, Gabriel Cosgrave, Digital TV, Middleware, Smart TV, Streaming, Terrestrial, TV OS, UK, UX

Tata Motors selects HARMAN Automotive's in-vehicle app store
Apr 24, 2024 – Tata Motors has selected the HARMAN Ignite Store as its in-vehicle app store. With the store, OEMs remain in control of the app catalog, the store's look and feel, and the relationship with the user.
News categories: HARMAN, Tata Motors, Jens Beckmann, Anand Kulkani, Apps, Automotive, Digital TV, India

DTH subscribers down 1.32 million in India in 3Q 2023
Feb 9, 2024 – According to TRAI, the total Pay DTH active subscriber base in India decreased from 65.50 million at end-June 2023 to 64.18 million at end-September. There were 11 MSOs & 1 HITS operator with a subscriber base of over one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, IPTV, Satellite, Subscribers

TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories: TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide

Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
Sep 15, 2023 – Tata Elxsi has partnered with INVIDI to provide brands and advertisers with enhanced audience targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on ad investment.
News categories: Tata Elxsi, INVIDI, Nitin Pai, Prasad Sanagavarapu, Advertising, Digital TV, Worldwide

Tata Elxsi and Ateme offer pre-integrated FAST deployment solution
Sep 13, 2023 – Tata Elxsi has announced an alliance with Ateme to deliver a pre-integrated FAST channel deployment solution, combining Tata Elxsi's OTT delivery platform with Ateme's SSAI technology.
News categories: Tata Elxsi, Ateme, KP Sreekumar, Ahmed Swidan, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

U-TO and Mangomolo partner on OTT platform for Asia and S. Africa
Aug 29, 2023 – Mangomolo has announced that t is partnering with U-TO Solutions to offer its full-service, end-to-end OTT video platform to the media and broadcast sector in Asia and South Africa.
News categories: Mangomolo, U-TO Solutions, Wissam Sabbagh, Dheeraj Lilani, Asia, Content Distribution, Digital TV, South Africa, Streaming