Digital TV News: Yahoo
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories:
NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide
Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories:
Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA
Asia Pacific online video revenue to grow to $73 billion by 2027
Jul 25, 2022 – Analysis released by Media Partners Asia (MPA) has indicated that total Asia Pacific online video industry revenue will grow by 16% year-on-year in 2022 to reach $49.2 billion. SVOD will contribute 50%; UGC AVOD, 37% and Premium AVOD, 13%.
News categories:
Media Partners Asia, Vivek Cout, Asia, Digital TV, Market Research, Streaming
Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories:
Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA
Limelight to acquire Yahoo's Edgecast
Mar 7, 2022 – Limelight Networks (Nasdaq: LLNW) has announced that it has entered into a definitive agreement to acquire Yahoo's Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction.
News categories:
Limelight Networks, Edgecast, Bob Lyons, Jim Lanzone, Reed Rayman, Content Distribution, Digital TV, MandA, Worldwide
Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories:
Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA
YouTube, Line TV and Yahoo TV lead online video consumption in Taiwan
Aug 30, 2021 – Streaming minutes in Taiwan measured across AVOD, SVOD and live streaming platforms increased to ~53 billion in Q2 2021, representing a ~2.3 billion net quarterly growth in minutes, according to Media Partners Asia.
News categories:
Media Partners Asia, Adrian Tong, Digital TV, Market Research, Streaming, Taiwan
Verizon Media to be acquired by Apollo funds
May 3, 2021 – Verizon (NYSE: VZ) and Apollo Global Management (NYSE: APO) have announced that funds managed by affiliates of Apollo have entered into an agreement to acquire Verizon Media for $5 billion.
News categories:
Verizon Media, Apollo, Guru Gowrappan, Hans Vestberg, Reed Rayman, David Sambur, Advertising, Big Data, Digital TV, MandA, USA
Entain and Verizon Media to develop VR experience for live sports
Dec 17, 2020 – Verizon Media and Entain plc (LSE: ENT) have announced that they will develop a highly immersive proof of concept VR experience that will combine live sports viewing with interactive layers of sports data and gaming.
News categories:
Verizon Media, Entain, Guru Gowrappan, Shay Segev, Digital TV, Market Research, Metaverse, UK, USA, UX
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