Digital TV News: iQIYI

MPA unveils Asia-Pacific video industry key trends
Jan 8, 2025 – Media Partners Asia (MPA) has released its 2025 report on the Asia-Pacific video and broadband market, revealing major growth drivers and significant shifts in the industry landscape.
News categories: Media Partners Asia, Vivek Couto, Advertising, Asia, Broadband, Broadcast, Digital TV, Market Research, Streaming

Korea Communications Commission releases overseas OTT survey results
Jan 3, 2025 – The Korea Communications Commission has released results from its 2024 overseas OTT market survey. The results provide data to support the overseas expansion of domestic OTT platform operators.
News categories: Korea Communications Commission, Mediastat, Kim Tae-kyu, Australia, Digital TV, Malaysia, Market Research, Portugal, Saudi Arabia, Spain, Streaming, Thailand, Turkey

DEGI and BB Media deliver APAC entertainment insights
Sep 17, 2024 – DEGI: The Digital Entertainment Group International (DEGI), with BB Media, has released an overview of the APAC digital entertainment landscape for DEGI members.
News categories: DEGI, BB Media, Liz Bales, Laura Ghisiglieri, Asia, Digital TV, Market Research, Streaming

Globecast becomes iQIYI channel development partner for N. America
Sep 10, 2024 – Globecast has become an iQIYI (Nasdaq: IQ) channel development partner for North America, bringing iQIYI's library of Asian entertainment to viewers in the region via pay-TV and telecoms operators.
News categories: Globecast, iQIYI, Berto Guzman, Leo Geng, Content Distribution, Digital TV, North America

MPA releases Asia Pacific Video & Broadband 2024 report
Jan 3, 2024 – Media Partners Asia has released a report providing a guide to the adoption and monetization of free-to-air TV, pay-TV, SVOD, premium AVOD and UGC / Social Video advertising in 14 Asia Pacific markets.
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming, TV Services

MPA releases 1H 2023 Southeast Asia online video report
Aug 2, 2023 – According to Media Partners Asia, the SE Asia region added only 7,000 net new SVOD subscriptions in 1H 2023, a marked slowdown from more than 7.0 million in 2H 2022 and 3.7 million in 1H 2022.
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

iQIYI partners with PubMatic for programmatic technology
Jul 19, 2023 – PubMatic (Nasdaq: PUBM) and iQIYI have expanded their partnership with the implementation of PubMatic's auction solution for OTT and connected TV (CTV) publishers.
News categories: PubMatic, iQIYI, John Martin, Frankie Fu, Advertising, Digital TV, Streaming, Worldwide

Playbux and iQIYI launch 'Watch to Win' globally
Jun 16, 2023 – Playbux.co and iQIYI have announced a collaboration that allows individuals worldwide to enjoy premium yet free content while unlocking digital prizes through a 'Watch to Win' feature.
News categories: Playbux.co, iQIYI, Sarun Vichayabhai, Frank Ye, Digital TV, Streaming, UX, Worldwide

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide