Digital TV News: 605
605 and Research Measurement Technologies measure contextual impact of TV
Apr 11, 2019 – 605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMT’s context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
News categories:
605, Research Measurement Technologies, Ben Tatta, Gaurav Shirole, Bill McKenna, Bill Harvey, Advertising, Big Data, Digital TV, USA
THEO Technologies and IRIS.TV added to the VDMS ecosystem
Apr 8, 2019 – Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform. The addition expands VDMS’ capability to deliver personalized experiences with a simple workflow on a single platform.
News categories:
Verizon Digital Media Services, THEO Technologies, Iris.TV, Ralf Jacob, Steven Tielemans, Field Garthwaite, Advertising, Content Distribution, Digital TV, Media Player, NABShow, Worldwide
VDMS and Microsoft partner to deliver global streaming platform
Apr 4, 2019 – Verizon Digital Media Services (VDMS) has announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver personalized viewing experiences on Microsoft Azure.
News categories:
Verizon Digital Media Services, Microsoft Azure, Ralf Jacob, Scott Guthrie, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
605 adds Inscape viewing data to its U.S. dataset
Mar 27, 2019 – 605 has announced that its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 U.S. designated market areas (DMAs).
News categories:
605, Inscape, Colleen Moraghan, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA
AT&T US down 658k; Vrio up 198k video subs in 4Q 2018
Jan 30, 2019 – AT&T (NYSE:T) has reported results for the fourth quarter of 2018. Total U.S. video subscribers declined by 658,000 in the quarter. For Vrio, subscriber net adds were 198,000 with gains in the South Region and Brazil.
News categories:
AT&T, Digital TV, IPTV, Latin America, Results, Satellite, Streaming, USA
MAVTV selects 605 for advanced TV measurement
Jan 28, 2019 – Automotive television network, MAVTV Motorsports Network, has announced that it has chosen 605 to deliver ratings and an expansive portfolio of advanced measurement and analytics solutions.
News categories:
605, MAVTV, Ben Tatta, Brock Thompson, Advertising, Big Data, Digital TV, Set Top Box, USA
AT&T US down 297k; Vrio down 73k video subs in 3Q 2018
Oct 24, 2018 – AT&T (NYSE:T) has reported results for the third quarter of 2018. Total U.S. video subscribers declined by 297,000 in the quarter as DIRECTV NOW subscriber additions partially offset linear video declines. For Vrio, gains in Brazil were offset by losses in other regions.
News categories:
AT&T, Digital TV, IPTV, Latin America, Mexico, Satellite, Subscribers, USA
Africa’s entertainment and media industry enters dynamic new era
Sep 19, 2018 – Africa’s entertainment and media (E&M) industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the E&M, technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising.
News categories:
PwC, Vicki Myburgh, Digital TV, Ghana, Kenya, Market Research, Nigeria, South Africa, Tanzania
AT&T US up 80k; DTVLA up 140k video subs in 2Q 2018
Jul 24, 2018 – AT&T (NYSE:T) has reported results for the second quarter of 2018. Total US video subscribers grew by 80,000 in the quarter as DIRECTV NOW and U-Verse subscriber growth offset satellite declines. For DIRECTV Latin America, subscribers were up 140,000.
News categories:
AT&T, Digital TV, IPTV, Latin America, Mexico, Results, Satellite, Streaming, Subscribers, USA
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