Digital TV News: ADTH

Allegro DVT AV1 decoder IP supports 12-bit pixels and 4:4:4 chroma sub-sampling
Jun 16, 2022 – Allegro DVT has announced that its D310 AV1 Decoder silicon IP now supports 12-bit sample size and 4:4:4 chroma sub-sampling. Emerging applications such as cloud-gaming, automotive and screen mirroring will benefit from these new features to provide superior video quality.
News categories: Allegro DVT, Nouar Hamze, Digital TV, Silicon IP, Worldwide

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA

Southeast Asia added 2.8 million SVOD subscriptions in Q1 2022
May 31, 2022 – Southeast Asia (SEA) added 2.8 million net new SVOD subscriptions in Q1 2022 to reach an aggregate customer base of 39.5 million total subs, according to analysis published by Media Partners Asia (MPA).
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

Globecast, France Télévisions and Orange trial 4K channel and 5G contribution in La Réunion
May 10, 2022 – Globecast has partnered with France Televisions Overseas, and its Regionale Directorate Réunion La 1ère, to trial a 4K pop-up channel on La Réunion. Globecast and Orange created a trial of 4K contribution over 5G for the event.
News categories: Globecast, France Télévisions, Orange, Samy Nicolas Bouchalat, Philippe Bernard, Eric Grand, Frédéric Ayangma, 5G, Content Distribution, Digital TV, Mascarene Islands

EU funded consortium launches European FAST channels solution
May 11, 2022 – OKAST, with partners SECOM, Kinostar, and VideoElephant, has launched the FAST4EU Consortium. The goal of the Consortium is to accelerate the development of FAST (Free Ad-Supported Streaming TV) in Europe.
News categories: OKAST, SECOM, Kinostar, VideoElephant, Cédric Monnier, Digital TV, EU, Streaming

NBCUniversal launches Peacock Ad Manager with tvScientific
Apr 29, 2022 – NBCUniversal has announced a partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. Peacock Ad Manager givse advertisers access to the full breadth of NBCUniversal’s streaming portfolio.
News categories: tvScientific, NBCUniversal, Jason Fairchild, Krishan Bhatia, Advertising, Digital TV, Streaming, USA, Worldwide

ADTH and Tolka debut ATSC 3.0 receivers at NAB Show 2022
Apr 20, 2022 – Atlanta DTH will debut two additions to its product range at the NAB Show. Developed in partnership with Tolka, the products are its new ATSC 3.0 Gateway TV receiver and DGI-NexGen-Solo ultra-compact USB-powered plug-in ATSC 3.0 digital TV receiver.
News categories: Atlanta DTH, Tolka, ATSC 3, Digital TV, NABShow, Set Top Box, USA

Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories: Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide

Atlanta DTH announces ATSC 3.0 Gateway TV receiver
Feb 22, 2022 – Atlanta DTH has announced the addition of a dual tuner ATSC 3.0 Gateway to its product portfolio. The box allows free-to-air television programs to be viewed on a smart TV receiver. The box has built-in Wi-Fi for viewing on second screen devices.
News categories: Atlanta DTH, ATSC 3, Digital TV, NABShow, Set Top Box, USA