Digital TV News: ARMA

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories: Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research

Samsung Display partners with Dolby on HDR imaging for automotive
Dec 19, 2024 – Samsung Display has announced a partnership with Dolby to offer Samsung Display's OLED displays pre-tuned to deliver Dolby Vision HDR imaging technology to automotive manufacturers.
News categories: Samsung Display, Dolby, Yong-seok Choi, Andreas Ehret, Automotive, CES2025, Digital TV, UX, Worldwide

Glance and Airtel turn idle TV screens into smart experiences
Dec 11, 2024 – Glance has unveiled Glance TV, a feature that transforms idle TV screens into AI-powered smart surfaces. The platform has launched in India on Airtel Xstream devices powered by Android TV OS.
News categories: Airtel, InMobi, Siddharth Sharma, Piyush Shah, Android TV, Digital TV, India, Set Top Box, UX

Prasar Bharati launches WAVES OTT streaming platform
Nov 20, 2024 – Doordarshan has ventured into the OTT platform space to cater to the growing demand for digital streaming services. The platform will offer a mix of classic content and contemporary programming.
News categories: Prasar Bharati, Digital TV, India, Streaming

DIRECTV to launch FAST platform this November
Oct 10, 2024 – DIRECTV plans to launch a FAST platform, MyFree DIRECTV, available online, via mobile, and on smart TVs and streaming devices, providing access to curated FAST channels and an on-demand library.
News categories: DIRECTV, DIRECTV Advertising, MyFree DIRECTV, Kent Rees, Vikash Sharma, Amy Leifer, Digital TV, Streaming, USA

3SS and Faurecia to host in-car entertainment workshop at IBC
Sep 5, 2024 – 3SS and Faurecia Aptoide Automotive (FAA), supported by the Connected Vehicle Systems Alliance (COVESA), are to host a workshop at IBC dedicated to in-car entertainment.
News categories: 3SS, FORVIA, Faurecia Aptoide, COVESA, Felix Walter, Tara Akhavan, Apps, Automotive, Digital TV, IBCShow, Streaming, Worldwide

Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories: Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide

Samba TV releases H1 2024 State of Viewership report
Aug 8, 2024 – Samba TV has released its State of Viewership report for H1 2024. The report shows surging streaming and dynamic advertising opportunities in the U.S., while linear continues to decline.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Streaming, USA