Digital TV News: Andrew Griffith
NBCUniversal and Sky combine advanced advertising capabilities
Mar 18, 2019 – NBCUniversal and Sky have announced the expansion of AdSmart, unifying both companies' advanced advertising capabilities. The joint solutions bring together NBCUniversal's advanced targeting with Sky's addressable advertising tools.
News categories:
NBCUniversal, Sky, Linda Yaccarino, Andrew Griffith, Advertising, Big Data, Digital TV, Worldwide
Sky invests in Synamedia
Jan 8, 2019 – Synamedia has announced that Sky has taken a stake in the business, joining majority shareholder the Permira funds. Both Sky and its parent company Comcast are long-time Synamedia customers as well as strategic development partners.
News categories:
Synamedia, Sky, Yves Padrines, Andrew Griffith, Content Distribution, Content Protection, Digital TV, Middleware, MnA, Worldwide
Sky launches new streaming service in Spain
Sep 11, 2017 – Sky has launched a TV streaming service in Spain, offering entertainment and contract-free viewing to customers to watch on all their devices. The new service will offer Spanish pay TV channels, TV series and on-demand films for €10 a month.
News categories:
Sky, David Nuñez, Andrew Griffith, Digital TV, OTT, Spain
Sky and Virgin Media announce targeted TV advertising partnership
Jun 15, 2017 – Sky and Virgin Media have announced a strategic partnership that will enable businesses both big and small to benefit further from advanced TV advertising across both Virgin TV and Sky platforms.
News categories:
Sky, Virgin Media, Andrew Griffith, Jamie West, Tom Mockridge, Pat Kiely, Advertising, Big Data, Digital TV, UK
Sky completes Sky Italia and Sky Deutschland deals
Nov 13, 2014 – Sky has created Europe’s leading entertainment company after completing the acquisition of Sky Italia and a majority interest in Sky Deutschland. The enlarged group will serve 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland.
News categories:
BSkyB, Jeremy Darroch, Austria, Germany, Ireland, Italy, MnA, Satellite, UK
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