Digital TV News: Index Exchange
Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming
Synamedia updates ad platform and adds Index Exchange partnership
Sep 7, 2023 – Synamedia has unveiled updates to its Synamedia Iris advertising platform that expand campaign formats and increase monetisation options. A partnership with Index Exchange connects Iris customers with global advertisers.
News categories:
Synamedia, Index Exchange, Scott Kewley, Marija Masalskis, Advertising, Digital TV, IBC2024, Worldwide
Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories:
Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide
Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories:
Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide
Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories:
Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming
IAB Tech Lab announces ads.cert 2.0 authentication protocols
Sep 30, 2021 – IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.
News categories:
IAB Tech Lab, Amit Shetty, Rob Hazan, Advertising, Content Protection, Digital TV, Streaming, USA
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