Digital TV News: NAB

Ease Live powers football companion app from ServusTV
Jun 13, 2024 – ServusTV has deployed a new 2nd screen football companion app, covering the UEFA Club Competitions and the upcoming EURO 2024 finals, powered by Ease Live technology.
News categories: Ease Live, Red Bull Media House, ServusTV, Kjetil Horneland, David Morgenbesser, Apps, Austria, Digital TV, Streaming, UX

Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories: FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA

Stream7 scales live event broadcasting with MainStreaming
Jun 12, 2024 – Stream7 is using MainStreaming's Video Edge Network to enable its clients to scale their live event broadcasting, providing flexibility for Stream7's diverse client base.
News categories: MainStreaming, Stream7, Antonio Corrado, Pete Amos, Content Distribution, Digital TV, Streaming, UK, Worldwide

Ease Live and Bedrock create M6+ Live Sport Experience
Jun 11, 2024 – Bedrock and Ease Live are collaborating to provide media and entertainment companies with immersive video experiences through Interactive Overlays, significantly enhancing viewer engagement.
News categories: Ease Live, Bedrock, Kjetil Horneland, Jonas Engwall, Digital TV, France, Streaming, UX

Scripps partners with The Trade Desk
Jun 10, 2024 – Scripps (NASDAQ: SSP) has adopted OpenPass and Unified ID 2.0 (UID2) from The Trade Desk to make it easier for advertisers to identify audiences and measure performance for digital advertising.
News categories: The Trade Desk, Scripps, Will Doherty, Brian Norris, Advertising, Big Data, Digital TV, USA

mediasmart partners with TCL on connected TV advertising
Jun 10, 2024 – mediasmart has integrated TCL's ad inventory with its programmatic ad solutions to provide brands with access to advertising opportunities including on the Home Screen and in FAST channels.
News categories: mediasmart, TCL, Nikhil Kumar, Matt Ding, Advertising, Digital TV, Smart TV, Streaming, UX, Worldwide

Accedo and Deutsche Telekom partner on immersive sports streaming
Jun 6, 2024 – Accedo has worked with Deutsche Telekom on XR sports streaming of live sports, showing interactive features such as live stats, multi-camera feeds, player cards and 3D sponsored experiences.
News categories: Accedo, Deutsche Telekom, Michael Lantz, Daniel Aslam, Advertising, Digital TV, Germany, Metaverse, Streaming, UX

ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
Jun 6, 2024 – 3 Screen Solutions (3SS) has announced that  ORS  has gone live on Hisense smart TVs with its super-aggregated multiscreen simpliTV service. The app is powered by the VIDAA operating system.
News categories: 3SS, ORS Group, VIDAA, Kai-Christian Borchers, Philipp Dainese, Apps, Austria, Digital TV, Smart TV, TV OS

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA