Digital TV News: NTIA

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories: Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS

Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories: Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA

Newsmax launches subscription-based app with 24i
Apr 16, 2024 – 24i has announced that its 24i Video Cloud for OTT service providers is powering the new Newsmax+ subscription service, with the 24i platform streamlining the management of the D2C news app.
News categories: 24i, Newsmax, David Brown, Lokesh Tiwari, Apps, Content Distribution, Digital TV, NABShow, Streaming, USA, UX

Red Bee Media provides WWTV program and schedule data to REELZ
Apr 16, 2024 – Red Bee Media has announced it is providing REELZ with the WWTV Explorer Service, a program and schedule analysis tool providing access to TV programming and listings, accompanied by metadata.
News categories: Red Bee Media, REELZ, WWTV, Jason Marchese, Steve McGowan, Big Data, Digital TV, USA, UX

Sinclair launches 'Broadspan' datacasting platform
Apr 15, 2024 – Sinclair (Nasdaq: SBGI) has launched its 'Broadspan' datacasting platform to enable data distribution across its NextGen Broadcast (ATSC 3.0) markets. Edgio will be the first commercial partner.
News categories: Sinclair, Edgio, Del Parks, Skip Flenniken, Eric Black, ATSC 3, Content Distribution, Digital TV, USA

Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
Apr 15, 2024 – Brightcove (NASDAQ:BCOV) has launched player platforms for Roku, Samsung and LG Smart TVs. The SDKs unlock features in the player framework, including content protection, monetization, and analytics.
News categories: Brightcove, Scott Levine, Digital TV, Media Player, Smart TV, Streaming, Worldwide

ThinkAnalytics content scheduler integrated with AWS Elemental MediaTailor
Apr 9, 2024 – ThinkAnalytics has integrated its ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor.
News categories: ThinkAnalytics, AWS Elemental, Marc Aldrich, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

AIP's SGAI intgerated with castLabs' PRESTOplay video player
Apr 12, 2024 – Ad Insertion Platform (AIP) has announced that castLabs' PRESTOplay is the first video player fully compatible with its Server-Guided Ad Insertion (SGAI) technology: AdBlendr.
News categories: Ad Insertion Platform, castLabs, Laurent Potesta, Christophe Kind, Advertising, Digital TV, Media Player, NABShow, Streaming, Worldwide