Digital TV News: Peter Docherty
Titan OS selects ThinkAdvertising to enrich Titan Audience Segments
Dec 12, 2024 – Titan OS has chosen ThinkAnalytics' ThinkAdvertising to enrich its CTV advertising offering, Titan Audience Segments. Titan Audience Segments unlocks the viewership data from Titan OS TVs.
News categories:
ThinkAnalytics, Titan OS, Peter Docherty, Rees Hughes, Advertising, Big Data, Digital TV, Smart TV, Streaming, TV OS, Worldwide
ThinkAnalytics launches contextual advertising solution
Dec 4, 2024 – ThinkAnalytics has launched ThinkContextualAI, a contextual advertising solution powered by metadata that describes not only what content is about but why it resonates with individual viewers.
News categories:
ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, Streaming, UX, Worldwide
MediaKind adds content discovery and ad solutions from ThinkAnalytics
Sep 10, 2024 – MediaKind has announced a partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers.
News categories:
MediaKind, ThinkAnalytics, Ashish Patel, Eddie Young, Peter Docherty, Advertising, Big Data, Digital TV, IBCShow, UX, Worldwide
ThinkAnalytics to launch generative AI-based solutions personalization at IBC
Sep 5, 2023 – ThinkAnalytics has announced it is adding voice, chatbot and other solutions combining generative AI, personalized recommendations, content metadata and natural language interaction to its portfolio.
News categories:
ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, IBCShow, UX, Worldwide
Castoola grows ad response rates and purchases using ThinkAdvertising
Sep 9, 2022 – ThinkAnalytics has revealed that Castoola has used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x.
News categories:
ThinkAnalytics, Castoola, Peter Docherty, Filip Remskar, Advertising, Big Data, Digital TV, Europe
ThinkAnalytics makes hyper-targeting a reality for TV
Sep 30, 2021 – ThinkAnalytics has enhanced ThinkAdvertising to bring more sophisticated, digital-style ad targeting to the TV sector, and provide opportunities for video service providers to build additional revenue streams.
News categories:
ThinkAnalytics, Tony Mooney, Peter Docherty, Advertising, Big Data, Digital TV, Worldwide
ThinkAnalytics powers OSN personalized Arabic UX
Sep 8, 2021 – ThinkAnalytics has announced that OSN has gone live with Think360 on its OSN Streaming service in more than 20 markets, providing subscribers with a personalized UX, including recommendations and a search engine.
News categories:
ThinkAnalytics, OSN, Peter Docherty, Peter Riz, Digital TV, Middle-East, Streaming, UX
Tata Sky Binge delivers streaming app aggregation with ThinkAnalytics
Jul 29, 2021 – ThinkAnalytics has announced that its Think360 cloud-based personalized content discovery and viewer engagement platform is now live on Tata Sky's Binge Fire TV Stick service and Binge mobile app.
News categories:
ThinkAnalytics, Tata Sky, Peter Docherty, Pallavi Puri, Apps, Big Data, Digital TV, India, Streaming, UX
ThinkAnalytics rebrands its suite as 'Think360'
Jul 22, 2021 – ThinkAnalytics has rebranded its suite of products as 'Think360'. Think360 helps pay TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn.
News categories:
ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, UX, Worldwide
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