Digital TV News: PubMatic

Brightcove and PubMatic partner on ad monetization
Jul 20, 2023 – Brightcove (Nasdaq: BCOV) has entered into a strategic agreement with PubMatic (Nasdaq: PUBM) to integrate PubMatic's programmatic advertising solutions with Brightcove’s video platform.
News categories: Brightcove, PubMatic, Michael Dorf, Meghan Jacobi, Advertising, Content Distribution, Digital TV, Worldwide

iQIYI partners with PubMatic for programmatic technology
Jul 19, 2023 – PubMatic (Nasdaq: PUBM) and iQIYI have expanded their partnership with the implementation of PubMatic's auction solution for OTT and connected TV (CTV) publishers.
News categories: PubMatic, iQIYI, John Martin, Frankie Fu, Advertising, Digital TV, Streaming, Worldwide

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide

Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming

Samba TV and PubMatic bring programmatic TV audience targeting to Australia
Feb 14, 2022 – Samba TV has partnered with PubMatic (Nasdaq: PUBM) to bring TV audience targeting to Australia. Samba TV's first-party CTV data will be integrated with PubMatic's programmatic platform to provide media buyers with advanced omniscreen targeting.
News categories: PubMatic, Samba TV, Peter Barry, Yasmin Sanders, Flaminia Sapori, Advertising, Australia, Big Data, Digital TV

Initiative to support development of addressable media in Europe launched
Dec 16, 2021 – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe.
News categories: Project X Institute, Advertising, Big Data, Digital TV, Europe

PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories: Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, Smart TV, Streaming, UK